turanВестник университета «Туран»Bulletin of "Turan" University1562-29592959-1236Университет «Туран»10.46914/1562-2959-2020-1-4-214-218turan-1389Research ArticleТРИБУНА МОЛОДОГО ИССЛЕДОВАТЕЛЯPLATFORM OF YOUNG RESEARCHERОпределение понятий бренда и бренда городаDefining the concepts of brand and city brandСадуллаеваА. П.SadullaevaA. P.Университет «Нархоз»КазахстанNarxoz UniversityKazakhstan20202912202004214218Copyright © Садуллаева А.П., 20202020Садуллаева А.П.Sadullaeva A.P.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://vestnik.turan-edu.kz/jour/article/view/1389брендгородской брендбренд-менеджментимиджрепутацияпотребительмаркетингторговая маркаbrandurban brandbrand managementimagereputationconsumermarketingtrademarkReferencesAmerican Marketing Association (1960). Marketing Definitions: A Glossary of Marketing Terms, Chicago.American Marketing Association (1960). Marketing Definitions: A Glossary of Marketing Terms, Chicago.Crainer Stuart (1995).The Real Power of Brands: Making Brands Work for Competitive Advantage. London, Pitman Publishing.Crainer Stuart (1995).The Real Power of Brands: Making Brands Work for Competitive Advantage. London, Pitman Publishing.Meadows Rod (1983). They consume advertising too. Admap. (July/August), p. 408–413.Meadows Rod (1983). They consume advertising too. Admap. (July/August), p. 408–413.Kapferer Jean-Noel (1992). Strategic Brand Management, London: Kogan Page.Kapferer Jean-Noel (1992). Strategic Brand Management, London: Kogan Page.Sheth J., Newman B. and Gross B. (1991). Why we buy, what we buy: a theory of consumption values // Journal of Business Research, 22, p. 159–70, five consumption values.Sheth J., Newman B. and Gross B. (1991). Why we buy, what we buy: a theory of consumption values // Journal of Business Research, 22, p. 159–70, five consumption values.Maurya K.M. and Mishra P. (2012). What is a brand? // A Perspective on Brand Meaning European Journal of Business and Management: www.iiste.org. ISSN 2222–1905 (Paper). ISSN 2222–2839 (Online). Vol 4, No.3, 2012, 122–133 p.Maurya K.M. and Mishra P. (2012). What is a brand? // A Perspective on Brand Meaning European Journal of Business and Management: www.iiste.org. ISSN 2222–1905 (Paper). ISSN 2222–2839 (Online). Vol 4, No.3, 2012, 122–133 p.Mommas H. (2003). City Branding, NAI Publishers, Rotterdam, the Netherlands.Mommas H. (2003). City Branding, NAI Publishers, Rotterdam, the Netherlands.Anholt S. (2010). Places – Identity, Image and Reputation, Palgrave Macmillan, New York, NY.Anholt S. (2010). Places – Identity, Image and Reputation, Palgrave Macmillan, New York, NY.
The authors declare that there are no conflicts of interest present.