turanВестник университета «Туран»Bulletin of "Turan" University1562-29592959-1236Университет «Туран»10.46914/1562-2959-2022-1-3-122-131turan-2829Research ArticleТУРИЗМ: МИРОВОЙ ОПЫТTOURISM: WORLD EXPERIENCEОсобенности использования цифровых технологий при разработке городских туристских маршрутов: лучшие мировые практикиPeculiarities of using digital technologies in the development of urban tourist routes: the best world practiceshttps://orcid.org/0000-0001-8508-7317МамраеваД. Г.MamrayevaD. G.

к.э.н., ассоциированный профессор

г. Караганда

c.e.s., associate professor 

Karaganda

dina2307@mail.ruhttps://orcid.org/0000-0001-5022-0421ТашеноваЛ. В.TashenovaL. V.

к.э.н., ассоциированный профессор

г. Караганда

c.e.s., associate professor 

Karaganda

larisatash_88@mail.ruhttps://orcid.org/0000-0001-9692-0853ГребенюкД. Д.GrebenyukD. D.

м.э.н., преподаватель

г. Караганда

m.e.s. 

Karaganda

dasha120598@mail.ruКарагандинский университет им. академика Е.А. БукетоваКазахстанKaraganda Buketov UniversityKazakhstan20221010202203122131Copyright © Мамраева Д.Г., Ташенова Л.В., Гребенюк Д.Д., 20222022Мамраева Д.Г., Ташенова Л.В., Гребенюк Д.Д.Mamrayeva D.G., Tashenova L.V., Grebenyuk D.D.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://vestnik.turan-edu.kz/jour/article/view/2829

Актуальность исследования обусловлена вопросами качественного изменения процесса обслуживания туристов в условиях цифровизации. Эффективное использование цифровых технологий, позволяющих автоматизировать, ускорять и модернизировать данные процессы, окажет положительное влияние на уровень развития туризма в стране. Цель исследования – выявить на основе успешного зарубежного опыта особенности использования цифровых технологий при разработке городских туристских маршрутов. В статье использованы общенаучные методы, в частности метод контент-анализа, позволивший проанализировать массив информации от теоретических подходов к вопросам цифровизации и цифровых технологий в туризме до цифровых платформ и специализированных программ по разработке туристских маршрутов, а также метод графической интерпретации. В статье наглядно представлены примеры и направления использования цифровых технологий в туристской отрасли, в частности BigData,AR/VR, Blockchain, IoT, порталы разработки туристских маршрутов, мобильные приложения. Особое внимание уделено вопросам их использования в процессе разработки городских туристских маршрутов. Отражена схема процесса интерактивного вовлечения в процесс восприятия впечатлений туриста. На примере популярных городских туристских объектов раскрыты преимущества и результаты внедрения технологий виртуальной и дополненной реальности, мобильных технологий и аудиогидов. Данное исследование позволило раскрыть роль и значение цифровых технологий при разработке городских туристских маршрутов на примере мировых практик.

The relevance of the research is due to the issues of qualitative change in the process of serving tourists in the context of digitalization. The effective using of digital technologies, which allow automating, accelerating and modernizing these processes, will have a positive impact on the level of tourism development in the country. The purpose of the research is to identify the features of using the digital technologies in the development of urban tourist routes based on successful foreign experience. The article uses general scientific methods, in particular the content analysis method, which made it possible to analyze an array of information from theoretical approaches to digitalization and digital technologies in tourism to digital platforms and specialized programs for the development of tourist routes, as well as a graphical interpretation method. The article clearly presents examples and directions of using digital technologies in the tourism industry: BigData, AR / VR, Blockchain, IoT, tourist route development portals, mobile applications. Particular attention is paid to the issues of their use in the development of urban tourist routes. The scheme of the process of interactive involvement in the process of perception of the tourist experience is reflected. On the example of popular urban tourist sites the advantages and results of the introduction of virtual and augmented reality, mobile technology and audio guides are revealed. This study has revealed the role and importance of digital technology in the development of urban tourism routes on the example of international practices.

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The authors declare that there are no conflicts of interest present.