turanВестник университета «Туран»Bulletin of "Turan" University1562-29592959-1236Университет «Туран»10.46914/1562-2959-2022-1-3-145-160turan-2831Research ArticleТУРИЗМ: МИРОВОЙ ОПЫТTOURISM: WORLD EXPERIENCEИнновационное развитие этнотуризма в УлытауInnovative development of ethno-tourism in Ulytauhttps://orcid.org/0000-0001-9092-6656МукатоваР. А.MukatovaR. A.

докторант

г. Нур-Султан

PhD student 

Nur-Sultan

askar_rabiga@mail.ruhttps://orcid.org/0000-0002-6772-6338МусинаК. П.MussinaK. P.

к.э.н., асс. профессор

г. Нур-Султан

c.e.s., associate professor 

Nur-Sultan

kamshatmussina@mail.ruhttps://orcid.org/0000-0003-0335-8393РодригезM.RodríguezM.

профессор

г. Кордова

professor 

Cordoba

es3rozai@uco.esЕвразийский национальный университет им. Л.Н. ГумилеваКазахстанL.N. Gumilyov Eurasian National UniversityKazakhstanУниверситет КордовыИспанияUniversity of CórdobaSpain20221010202203145160Copyright © Мукатова Р.А., Мусина К.П., Родригез M., 20222022Мукатова Р.А., Мусина К.П., Родригез M.Mukatova R.A., Mussina K.P., Rodríguez M.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://vestnik.turan-edu.kz/jour/article/view/2831

Казахстан – многонациональная страна, где успешно соблюдаются культурные обычаи и традиции ее народа. Перед Казахстаном, обладающим богатыми культурно-историческими и природными ресурсами, стоит задача по развитию современной индустрии туризма, способной привлекать отечественных и иностранных туристов. Туризм является одной из самых прибыльных отраслей мировой экономики и генерирует создание новых высокодоходных рабочих мест. В статье делается акцент на развитие актуального вида туризма – этнотуризма, так как этнотуры позволяют туристам познакомиться с культурой и национальным колоритом других народов, укрепить толерантные и межэтнические отношения. Поскольку туристский продукт состоит из материальных и нематериальных компонентов, в настоящее время недостаточно научной информации и имеется теоретический пробел в области инновационного развития этнотуризма. Основная цель работы направлена на исследование инновационного развития этнотуризма в Улытау. В статье были использованы различные методы научного исследования, в их числе сравнение, SWOT-анализ, статистический анализ и др. Улытау – новообразованная область Казахстана, инновационное развитие которой является актуальным. Обладая богатым разнообразием культурно-исторических и природных ресурсов, Улытау имеет большие шансы стать популярной туристской дестинацией как для отечественных, так и для зарубежных этнотуристов. При анализе развития этнотуризма в Улытау было отмечено отсутствие готового этнотуристского продукта, рассмотрены пути инновационного развития этнотуризма в регионе.

Kazakhstan is a multinational country where the cultural customs and traditions of its people are successfully coexisting. Having rich cultural, historical, and natural resources, Kazakhstan faces the task of developing a modern tourism industry capable of attracting domestic and foreign tourists. Tourism is one of the most profitable sectors of the world economy and generates the creation of new highly profitable jobs. The article focuses on the development of ethno-tourism, as this type of tourism allows tourists to get acquainted with their own culture and the national color of other peoples, strengthen tolerant and interethnic relations.Since the tourist product consists of tangible and intangible components, there is not enough scientific information on the study of the development of innovations in this area, including theoretical gap in the field of innovative development of ethnotourism. This study is aimed to research innovative development of ethno-tourism in Ulytau region. In this article, were used some research methods as comparisons and SWOT analysis, statistical analysis and etc. Ulytau is a newly formed region of Kazakhstan, the innovative development of which is relevant. Possessing a rich variety of cultural, historical, and natural resources, Ulytau has a big chance to become a popular tourist destination for both domestic and foreign ethno-tourists. Analyzing the development of ethno-tourism in Ulytau, it was observed that there is no well-prepared ethno-tourist product for travelers, furthermore, considered the ways of innovative development of ethno-tourism in the region.

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The authors declare that there are no conflicts of interest present.