turanВестник университета «Туран»Bulletin of "Turan" University1562-29592959-1236Университет «Туран»10.46914/1562-2959-2023-1-1-254-266turan-3240Research ArticleТРИБУНА МОЛОДОГО ИССЛЕДОВАТЕЛЯPLATFORM OF YOUNG RESEARCHERАнализ формирования стратегии развития предприятий и его конкурентных позицийAnalysis of the formation of enterprise development strategy and its competitive positionshttps://orcid.org/0000-0001-7003-153XЖанасиловаА. Т.ZhanassilovaA. T.

Докторант.

Алматы

PhD student.

Almaty

azhanasilova@mail.ruhttps://orcid.org/0000-0002-2451-4984МукинаГ. С.MukinaG. S.

PhD, ассоциированный профессор.

Павлодар

PhD, associated professor.

Pavlodar

gulsara.dyusembekova@mail.ruhttps://orcid.org/0000-0001-9757-8981СултановаМ. Б.SultanovaM. B.

Кандидат экономических наук, доцент.

Уральск

c.e.s., associate professor.

Uralsk

mens-70@mail.ruhttps://orcid.org/0000-0002-7291-2426АйдаралиеваА. А.AidaraliyevaA. A.

Кандидат экономических наук, доцент.

Уральск

c.e.s., associate professor.

Uralsk

aizhamal_a@mail.ruУниверситет ТуранКазахстанTuran UniversityKazakhstanТорайгыров университетКазахстанToraighyrov UniversityKazakhstanЖангир хан университетКазахстанZhangir khan UniversityKazakhstan20230204202301254266Copyright © Жанасилова А.Т., Мукина Г.С., Султанова М.Б., Айдаралиева А.А., 20232023Жанасилова А.Т., Мукина Г.С., Султанова М.Б., Айдаралиева А.А.Zhanassilova A.T., Mukina G.S., Sultanova M.B., Aidaraliyeva A.A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://vestnik.turan-edu.kz/jour/article/view/3240

Целью исследования в статье является рассмотрение новых подходов к формированию стратегии развития предприятия (на примере производства мебельной продукции в Павлодарской области). В частности, целью исследования является определение конкурентных позиций предприятия, основывающееся на использовании пространственной модели (модель SPACE) и метода экспертных оценок с учетом факторов внутренней и внешней среды. Подходы к формированию стратегии развития предприятия предполагают определение методов формирования стратегии и результатов их использования. В работе использован метод экспертных оценок, включающий количественные и качественные методы исследования с применением анкетирования в качестве сбора первичных данных. Исходные данные были собраны с помощью анкеты, содержащей фиксированные вопросы с использованием шестибалльной шкалы, применена модель SPACE, позволяющая определить тип стратегии развития – наиболее оптимальный для предприятия с учетом параметров внешней среды и состояния внутренней среды. Авторами рекомендуются следующие стратегии интенсивного роста: 1) стратегия расширения границ рынка; 2) стратегия глубокого проникновения на рынок.

The purpose of the study in the article is to consider new approaches to the formation of an enterprise development strategy (using the example of furniture production in the Pavlodar region). In particular, the purpose of the study is to assess the competitive position of the enterprise, based on the use of the method of expert assessments, taking into account the spatial model (Space Model) and factors of the internal and external environment. Approaches to the formation of an enterprise development strategy include determining the methods for formulating a strategy and the results of their application. When obtaining the initial data, the study used the method of expert assessments, including quantitative and qualitative research methods based on a questionnaire. The initial data was collected using a survey composed of preapproved questions using a six-point scale, the SPACE model was used, which allows determining the most optimal type of development strategy for the enterprise, taking into account the parameters of the external environment and the state of the internal environment. The authors also propose the following strategies for intensive growth: the first is a strategy for expanding the boundaries of the market; the second is a deep market penetration strategy.

предприятиевнешняя средавнутренняя средастратегияконкурентная позицияинтенсивный ростenterpriseexternal environmentinternal environmentstrategycompetitive positionintensive growthReferencesMackay D., Zundel M. Recovering the divide: a review of strategy and tactics in business and management // International Journal of Management Reviews, 2018, no. 2, pp. 175–194. URL: https://doi.org/10.1111/ijmr.12091Mackay D., Zundel M. (2018) Recovering the divide: a review of strategy and tactics in business and management // International Journal of Management Reviews, no. 2, pp. 175–194. URL: https://doi.org/10.1111/ijmr.12091. (In English).«Иртыш Мебель» ЖШС экономикалық дамуы туралы есебі, 2021. URL: https://www.IrtyshFurniture.com (өтініш берілген күн: 15.03.2022)«İrtyş Mebel» JŞS ekonomikalyq damuy turaly esebı, 2021. URL: https://www.Irtysh Furniture.com (ötınış berılgen kün: 15.03.2022). (In Kazakh).Peres F., Fogliatto F. Variable selection methods in multivariate statistical process control: A systematic literature review: Computers & Industrial Engineering, 2017, no. 2, pp. 115–125. URL: 115 https://doi.org/10.1016/j.cie.2017.12.006Peres F., Fogliatto F. (2017) Variable selection methods in multivariate statistical process control: A systematic literature review: Computers & Industrial Engineering, no. 2, pp. 115–125. URL: 115 https://doi.org/10.1016/j.cie.2017.12.006. (In English).Malhotra N.K. Essentials of marketing research: A hands-on orientation. Upper Saddle River, NJ: Prentice Hall, 2020, 172 p.Malhotra N.K. (2020) Essentials of marketing research: A hands-on orientation. Upper Saddle River, NJ: Prentice Hall, 172 p. (In English).Grant R.M. Contemporary Strategy Analysis: Text and Cases Edition. Chichester, UK: John Wiley & Sons, 2019, 576 p. URL: https://doi.org/10.1016/j.sbspro.2019.06.168Grant R.M. (2019) Contemporary Strategy Analysis: Text and Cases Edition. Chichester, UK: John Wiley & Sons, 576 p. URL: https://doi.org /10.1016/j.sbspro.2019.06.168. (In English).Porter M. Competitive strategy: Measuring business excellence, 2017, no. 2, pp. 57–89. URL: https://doi.org/10.1108/eb025476Porter M. (2017) Competitive strategy: Measuring business excellence, no. 2, pp. 57–89. URL: https://doi.org/10.1108/eb025476. (In English).Iazzolino G., Laise D. Value creation and sustainability in knowledge-based strategies // Journal of Intellectual Capital, 2021, no. 3, pp. 457–470. URL: https://doi.org/10.1108/JIC-09-2015-0082Iazzolino G., Laise D. (2021) Value creation and sustainability in knowledge-based strategies // Journal of Intellectual Capital, no. 3, pp. 457–470. URL: https://doi.org/10.1108/JIC-09-2015-0082. (In English).Hyväri I. Roles of top management and organizational project management in the effective company strategy implementation // Social and Behavioral Sciences, 2019, no. 26, pp. 108–115. URL: https://doi.org/10.1016/j.sbspro.2019.06.168Hyväri I. (2019) Roles of top management and organizational project management in the effective company strategy implementation // Social and Behavioral Sciences, no. 26, pp. 108–115. URL: https://doi.org/10.1016/j.sbspro.2019.06.168. (In English).Soosay C., Nunes B., Bennett D.J., Sohal A., Jabar J., Winroth M. Strategies for sustaining manufacturing competitiveness // Journal of Manufacturing Technology Management, 2020, no. 1, pp. 6–37. URL: https://doi.org/10.1108/JMTM-04-2014-0043Soosay C., Nunes B., Bennett D.J., Sohal A., Jabar J., Winroth M. (2020) Strategies for sustaining manufacturing competitiveness // Journal of Manufacturing Technology Management, no. 1, pp. 6–37. URL: https://doi.org/10.1108/JMTM-04-2014-0043. (In English).Thompson Arthur A., Strickland A.J. Strategic Management: Concepts and Cases 13th Edition. McGraw-Hill Companies; 13th Edition, 2021, 1056 p.Thompson Arthur A., Strickland A.J. (2021) Strategic Management: Concepts and Cases 13th Edition. McGraw-Hill Companies; 13th Edition, 1056 p. (In English).Mao P., Li S., Ye K., Cai H. A field theory based model for identifying the effect of organizational structure on the formation of organizational culture in construction projects // KSCE Journal of Civil Engineering, 2017, no.1, pp. 45–53. URL:https://doi.org/10.1002/kpm.155Mao P., Li S., Ye K., Cai H. (2017) A field theory based model for identifying the effect of organizational structure on the formation of organizational culture in construction projects // KSCE Journal of Civil Engineering, no.1, pp. 45–53. URL:https://doi.org/10.1002/kpm.155. (In English).Pearce J.A., Robinson R.B. Strategic Management, Formulation, Implementation and Control. 11th Edition, McGraw-Hill International, New York, 2021, 326 p.Pearce J.A., Robinson R.B. (2021) Strategic Management, Formulation, Implementation and Control. 11th Edition, McGraw-Hill International, New York, 326 p. (In English).Leal J., Lucas S., Magalhães P. Handbook of Research on Information Management for Effective Logistics and Supply Chains. Hershey, PA, USA: IGI Global, 2018, 214 p.Leal J., Lucas S., Magalhães P. (2018) Handbook of Research on Information Management for Effective Logistics and Supply Chains. Hershey, PA, USA: IGI Global, 214 p. (In English).Қазақстан Республикасы стратегиялық жоспарлау және реформалар жөніндегі агенттігінің ұлттық статистика бюросы. URL: https://www.stat.gov.kz/ (өтініш берілген күн: 19.09.2022)Qazaqstan Respublikasy strategialyq josparlau jäne reformalar jönındegı agenttıgınıñ ūlttyq statistika bürosy. URL: https://www.stat.gov.kz/ (ötınış berılgen kün: 19.09.2022). (In Kazakh).

The authors declare that there are no conflicts of interest present.