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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">turan</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник университета «Туран»</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of "Turan" University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1562-2959</issn><issn pub-type="epub">2959-1236</issn><publisher><publisher-name>Университет «Туран»</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.46914/1562-2959-2023-1-2-11-25</article-id><article-id custom-type="elpub" pub-id-type="custom">turan-3400</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА: ИСТОРИЯ, ТЕОРИЯ, ПРАКТИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMY: HISTORY, THEORY, PRACTICE</subject></subj-group></article-categories><title-group><article-title>Оценка финансового потенциала компании</article-title><trans-title-group xml:lang="en"><trans-title>Assessment of the financial potential of the company</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-2045-3683</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Омарова</surname><given-names>А. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Omarova</surname><given-names>A. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>к.э.н., доцент</p><p>г. Актау</p></bio><bio xml:lang="en"><p>c.e.s., associate professor</p><p>Aktau</p></bio><email xlink:type="simple">zeynegul.yesimkhanova@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0000-7143-3637</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Ибраева</surname><given-names>Л. М.</given-names></name><name name-style="western" xml:lang="en"><surname>Ibrayeva</surname><given-names>L. M.</given-names></name></name-alternatives><bio xml:lang="ru"><p>м.э.н., преподаватель</p><p>г. Алматы</p></bio><bio xml:lang="en"><p>м.e.s., teacher</p><p>Almaty</p></bio><email xlink:type="simple">amina.uaysova.74@mail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-8605-0372</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Аманиязова</surname><given-names>Г. Д.</given-names></name><name name-style="western" xml:lang="en"><surname>Amaniyazova</surname><given-names>G. D.</given-names></name></name-alternatives><bio xml:lang="ru"><p>к.э.н., ассоц. профессор</p><p>г. Актау</p></bio><bio xml:lang="en"><p>c.e.s., associate professor</p><p>Aktau</p></bio><email xlink:type="simple">amaniyazova_2021@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-4078-3279</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Тасқинбайқызы</surname><given-names>Ж.</given-names></name><name name-style="western" xml:lang="en"><surname>Taskinbaykyzy</surname><given-names>Zh.</given-names></name></name-alternatives><bio xml:lang="ru"><p>м.э.н., ст. преподаватель</p><p>г. Актау</p></bio><bio xml:lang="en"><p>master, senior lecturer</p><p>Aktau</p></bio><email xlink:type="simple">kishibekova@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Yessenov University<country>Казахстан</country></aff><aff xml:lang="en">Yessenov University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Казахский национальный университет им. аль-Фараби<country>Казахстан</country></aff><aff xml:lang="en">Al-Farabi Kazakh National University<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>03</day><month>07</month><year>2023</year></pub-date><volume>0</volume><issue>2</issue><fpage>11</fpage><lpage>25</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Омарова А.И., Ибраева Л.М., Аманиязова Г.Д., Тасқинбайқызы Ж., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Омарова А.И., Ибраева Л.М., Аманиязова Г.Д., Тасқинбайқызы Ж.</copyright-holder><copyright-holder xml:lang="en">Omarova A.I., Ibrayeva L.M., Amaniyazova G.D., Taskinbaykyzy Z.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.turan-edu.kz/jour/article/view/3400">https://vestnik.turan-edu.kz/jour/article/view/3400</self-uri><abstract><p>Важность финансового потенциала компании заключается в том, что ее следует рассматривать как скрытый внутренний резерв. Финансовые ресурсы – это резерв, создаваемый финансовой системой предприятия и обеспечивающий инерцию саморазвития, самосохранения и развития устойчивости финансовой системы предприятия. Исследование основано на анализе и оценке специализированной литературы и научных публикаций о финансовых показателях хозяйственной деятельности и их роли в оценке эффективности деятельности предприятия. Финансовая устойчивость компании означает, что финансовые потоки компании стабильны и что у компании есть деньги для поддержки бизнеса в течение определенного периода времени, а также для покрытия кредитов и убытков, доступных для производства продуктов и услуг компании. Важны показатели эффективной деятельности компании и ее платежеспособности. Для анализа рассматриваемого процесса использовались различные методы: оценки финансового потенциала, в том числе методы анализа финансовых показателей и динамики их изменения. Традиционные и математические методы финансовой оценки, включая сравнение, кластеризацию и методы применения абсолютных, средних и относительных показателей, а также методы обобщения и кластеризации финансовых показателей компании с использованием аналитических таблиц. Полученные результаты будут представлены предприятиям и аналитикам для оценки финансового состояния компании в качестве вспомогательного средства для принятия эффективных управленческих решений, направленных на повышение конкурентоспособности и достижение целевых отраслевых позиций.</p></abstract><trans-abstract xml:lang="en"><p>The importance of a company’s financial potential lies in the fact that it should be considered as a hidden internal reserve. Financial resources are a reserve created by the financial system of the enterprise and providing inertia of selfdevelopment, self-preservation and development of stability of the financial system of the enterprise. The research is based on the analysis and evaluation of specialized literature and scientific publications on financial indicators of economic activity and their role in assessing the effectiveness of the enterprise. The financial stability of the company means that the financial flows of the company are stable and that the company has money to support the business for a certain period of time, as well as to cover loans and losses available for the production of the company’s products and services The indicators of the effective activity of the company and its solvency are important. Various methods were used to analyze the process under consideration: the assessment of financial potential, including methods of analysis of financial indicators and the dynamics of their changes. Traditional and mathematical methods of financial assessment, including comparison, clustering and methods of application of absolute, average and relative indicators, as well as methods of generalization and clustering of financial indicators of the company using analytical tables. The results will be presented to enterprises and analysts to assess the financial condition of the company as an aid to making effective management decisions aimed at increasing competitiveness and achieving target industry positions</p></trans-abstract><kwd-group xml:lang="ru"><kwd>компания</kwd><kwd>методы оценки</kwd><kwd>финансовый потенциал</kwd><kwd>бизнес</kwd><kwd>управленческие решения</kwd><kwd>эффективность</kwd><kwd>финансовая устойчивость</kwd></kwd-group><kwd-group xml:lang="en"><kwd>company</kwd><kwd>evaluation methods</kwd><kwd>financial potential</kwd><kwd>business</kwd><kwd>management decisions</kwd><kwd>efficiency</kwd><kwd>financial stability</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Боткин И.О., Питкин А.Н., Хисамова А.И. Кәсіпорынның қаржылық әлеуетін бағалауды әдістемелік қамтамасыз ету // Қаржы және менеджмент. – 2016. – № 4. – Б. 36–51. 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