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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">turan</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник университета «Туран»</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of "Turan" University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1562-2959</issn><issn pub-type="epub">2959-1236</issn><publisher><publisher-name>Университет «Туран»</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.46914/1562-2959-2024-1-3-35-84-97</article-id><article-id custom-type="elpub" pub-id-type="custom">turan-4246</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>1 ЭКОНОМИКА: ИСТОРИЯ, ТЕОРИЯ, ПРАКТИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>1 ECONOMY: HISTORY, THEORY, PRACTICE</subject></subj-group></article-categories><title-group><article-title>Продвижение ESG-повестки для малого и среднего предпринимательства Республики Казахстан в условиях устойчивого развития</article-title><trans-title-group xml:lang="en"><trans-title>Promoting the ESG agenda for small and medium-sized businesses in the Republic of Kazakhstan in the context of sustainable development</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-1376-9172</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Зарубина</surname><given-names>В. Р.</given-names></name><name name-style="western" xml:lang="en"><surname>Zarubina</surname><given-names>V. R.</given-names></name></name-alternatives><bio xml:lang="ru"><p>К.э.н., ассоциированный профессор.</p><p>Костанай</p></bio><bio xml:lang="en"><p>C.e.s, associate professor.</p><p>Kostanay</p></bio><email xlink:type="simple">zarubina_v@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-1415-5244</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Зарубин</surname><given-names>М. Ю.</given-names></name><name name-style="western" xml:lang="en"><surname>Zarubin</surname><given-names>M. Yu.</given-names></name></name-alternatives><bio xml:lang="ru"><p>К.т.н., ассоциированный профессор.</p><p>Костанай</p></bio><bio xml:lang="en"><p>C.t.s., associate professor.</p><p>Kostanay</p></bio><email xlink:type="simple">zarubin_mu@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-5631-4533</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Есенкулова</surname><given-names>Ж. Ж.</given-names></name><name name-style="western" xml:lang="en"><surname>Yesenkulova</surname><given-names>Zh. Zh.</given-names></name></name-alternatives><bio xml:lang="ru"><p>К.с.-х.н., ассоциированный профессор.</p><p>Алматы</p></bio><bio xml:lang="en"><p>C.a.s., associate professor.</p><p>Almaty</p></bio><email xlink:type="simple">zhauhar-kz@bk.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-0632-7587</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Притула</surname><given-names>Р. A.</given-names></name><name name-style="western" xml:lang="en"><surname>Pritula</surname><given-names>R. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>К.э.н., профессор.</p><p>Костанай</p></bio><bio xml:lang="en"><p>C.e.s., professor.</p><p>Kostanay</p></bio><email xlink:type="simple">r.pritula@kineu.kz</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Костанайский инженерно-экономический университет им. М. Дулатова<country>Казахстан</country></aff><aff xml:lang="en">Kostanay Engineering and Economics University named after M. Dulatov<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Университет Нархоз<country>Казахстан</country></aff><aff xml:lang="en">Narxoz University<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>04</day><month>10</month><year>2024</year></pub-date><volume>0</volume><issue>3</issue><fpage>84</fpage><lpage>97</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Зарубина В.Р., Зарубин М.Ю., Есенкулова Ж.Ж., Притула Р.A., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Зарубина В.Р., Зарубин М.Ю., Есенкулова Ж.Ж., Притула Р.A.</copyright-holder><copyright-holder xml:lang="en">Zarubina V.R., Zarubin M.Y., Yesenkulova Z.Z., Pritula R.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.turan-edu.kz/jour/article/view/4246">https://vestnik.turan-edu.kz/jour/article/view/4246</self-uri><abstract><p>Малый и средний бизнес (МСБ) в Казахстане может стать системообразующим фактором диверсификации экономики в контексте ESG развития. Ответственное ведение бизнеса требует ответственного же отношения субъектов бизнеса во всем, на кого влияет его деятельность. Внедрение принципов ESG в деятельность организаций малого и среднего предпринимательства (МСП) позволит обеспечить долгосрочную доходность, повысить имидж организаций, обеспечить как устойчивость самой фирмы, так и устойчивость развития социально-экономической системы более высокого порядка. Формирование и внедрение публичных нефинансовых индикаторов для субъектов бизнеса позволят активизировать работу по продвижению ESG-повестки в трансформационных условиях хозяйствования. Цель – исследование проблем продвижения ESG-повестки для МСП Республики Казахстан и систематизация нефинансовых индикаторов, способствующих ответственному ведению бизнеса. Методы исследования – деконструкции, корреляционного анализа, синтеза, описания, сравнения, опроса, статистики. Сделаны выводы о необходимости законодательного регулирования, формирования нефинансовой отчетности, использования налоговых стимулов для тех субъектов бизнеса, которые следуют принципам ESG. Законодательное регулирование направлено на формирование публичности, открытости представления данных нефинансовой отчетности. Предложены критерии для проведения мониторинга нефинансовой отчетности, охватывающие экологический, социальный, управленческий профиль предпринимателя. Полученные результаты могут быть использованы субъектами МСП, высшей школой, общественностью, а также органами власти.</p></abstract><trans-abstract xml:lang="en"><p>Small and medium enterprises (SMEs) in Kazakhstan can become a system-forming factor in economic diversification in the context of ESG development. Responsible business requires the responsible attitude of business entities in all those affected by its activities. The introduction of ESG principles into the activities of S&amp;MSB will ensure long-term profitability, improve the image of organizations, and ensure both the sustainability of the company itself and the sustainability of the development of a socio-economic system of a higher order. The formation and implementation of public non-financial indicators for business entities will make it possible to intensify efforts to promote the ESG agenda in transformative business conditions. The goal is to study the problems of promoting the ESG agenda for SMEs in the Republic of Kazakhstan and systematize non-financial indicators that promote responsible business conduct. Research methods - deconstruction, analysis, synthesis, description, comparison, survey. Conclusions are drawn about the need for legislative regulation, the formation of non-financial reporting, and the use of tax incentives for those business entities that follow ESG principles. Legislative regulation is aimed at creating publicity and openness in the presentation of non-financial reporting data. Criteria for monitoring non-financial reporting are proposed, covering the environmental, social, and managerial profile of the entrepreneur. The results obtained can be used by SMEs, higher education, the public, and government authorities.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>экономика</kwd><kwd>малое и среднее предпринимательство</kwd><kwd>устойчивое развитие</kwd><kwd>субъекты бизнеса</kwd><kwd>ответственное инвестирование</kwd><kwd>нефинансовая отчетность</kwd><kwd>предприниматели</kwd></kwd-group><kwd-group xml:lang="en"><kwd>economy</kwd><kwd>small and medium-sized businesses</kwd><kwd>sustainable development</kwd><kwd>business entity</kwd><kwd>responsible investment</kwd><kwd>non-financial reporting</kwd><kwd>entrepreneurs</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Бюро национальной статистики Агентства по стратегическому планированию и реформам Республики Казахстан. 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