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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">turan</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник университета «Туран»</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of "Turan" University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1562-2959</issn><issn pub-type="epub">2959-1236</issn><publisher><publisher-name>Университет «Туран»</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.46914/1562-2959-2025-1-1-239-250</article-id><article-id custom-type="elpub" pub-id-type="custom">turan-4521</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ТУРИЗМ: МИРОВОЙ ОПЫТ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>TOURISM: WORLD EXPERIENCE</subject></subj-group></article-categories><title-group><article-title>Тенденции развития и факторы, влияющие на международный туризм в регионах  (на примере Алматинской и Восточно-Казахстанской областей)</article-title><trans-title-group xml:lang="en"><trans-title>Development trends and factors influencing international tourism in regions (based on Almaty and East Kazakhstan regions)</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-2903-9908</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Хамитова</surname><given-names>Д. М.</given-names></name><name name-style="western" xml:lang="en"><surname>Khamitova</surname><given-names>D. M.</given-names></name></name-alternatives><bio xml:lang="ru"><p>к.э.н., ассоциированный профессор</p><p>г. Астана</p></bio><bio xml:lang="en"><p>c.e.s., associate professor</p><p>Astana</p></bio><email xlink:type="simple">dariga1979@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0003-3634-3013</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Елеусинова</surname><given-names>А. У.</given-names></name><name name-style="western" xml:lang="en"><surname>Yeleussinova</surname><given-names>A. U.</given-names></name></name-alternatives><bio xml:lang="ru"><p>м.э.н., ст. преподаватель</p><p>г. Алматы</p></bio><bio xml:lang="en"><p>m.e.s., senior lecturer</p><p>Almaty</p></bio><email xlink:type="simple">yeleussinova.a@uib.kz</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-8641-253X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Кадырбекова</surname><given-names>Д. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Kadyrbekova</surname><given-names>D. S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>PhD, ассоциированный профессор</p><p>г. Алматы</p></bio><bio xml:lang="en"><p>PhD, associate professor</p><p>Almaty</p></bio><email xlink:type="simple">6537275@mail.ru</email><xref ref-type="aff" rid="aff-3"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-4745-9495</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Қалиясқарова</surname><given-names>Б. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Kaliyaskarova</surname><given-names>B. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>м.э.н., ст. преподаватель</p><p>г. Алматы</p></bio><bio xml:lang="en"><p>m.e.s., senior lecturer</p><p>Almaty</p></bio><email xlink:type="simple">kaliaskarova.b@bk.ru</email><xref ref-type="aff" rid="aff-4"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Казахская национальная академия хореографии<country>Казахстан</country></aff><aff xml:lang="en">Kazakh National Academy of Choreography<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Университет международного бизнеса им. К. Сагадиева<country>Казахстан</country></aff><aff xml:lang="en">University of International Business after K. Sagadiev<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-3"><aff xml:lang="ru">Казахская академия спорта и туризма<country>Казахстан</country></aff><aff xml:lang="en">Kazakh academy of Sports and Tourism<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-4"><aff xml:lang="ru">Университет Нархоз<country>Казахстан</country></aff><aff xml:lang="en">Narxoz university<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>24</day><month>03</month><year>2025</year></pub-date><volume>0</volume><issue>1</issue><fpage>239</fpage><lpage>250</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Хамитова Д.М., Елеусинова А.У., Кадырбекова Д.С., Қалиясқарова Б.А., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Хамитова Д.М., Елеусинова А.У., Кадырбекова Д.С., Қалиясқарова Б.А.</copyright-holder><copyright-holder xml:lang="en">Khamitova D.M., Yeleussinova A.U., Kadyrbekova D.S., Kaliyaskarova B.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.turan-edu.kz/jour/article/view/4521">https://vestnik.turan-edu.kz/jour/article/view/4521</self-uri><abstract><p>Цель статьи – определить тенденции развития и факторы влияния международного туризма в регионах, на основе корреляционно-регрессионного анализа определена связь зависимых переменных с другими переменными, рассчитана рентабельность инвестиций в основной капитал и сделаны выводы по результатам корреляционно-регрессионного анализа. В ходе исследования были проанализированы данные UN Tourism, мирового лидера в сфере туризма, также исследовательские работы мировых ученых, заинтересованных в стремительном развитии туристической отрасли. Определение тенденций развития и факторов влияния международного туризма в регионах через мультипликативный и синергетический эффект туризма, достижение экономического развития страны, также эффективное использование внутренних ресурсов раскрывают актуальность статьи. При анализе статьи были применены методы исследования в достижении результатов корреляционно-регрессионного анализа, построения динамической модели, применена корреляционная матрица для показателей по Алматинской и Восточно-Казахстанской областям, с использованием корреляционного и регрессионного анализа выявлены факторы, имеющие тесную статистически значимую связь с зависимыми переменными. Подводя итоги, авторы пришли к следующему: по Алматинской и Восточно-Казахстанской областям достигнуты статистически значимые и достоверные связи между результативной характеристикой и факторными характеристиками одновременно. Исходя из окупаемости инвестиций и анализа полученных параметров уравнения многолинейной регрессии, авторы полагают, что увеличение количества номеров в размещении туристов при росте ВРП на душу населения на 1 тыс. тенге и увеличение количества номеров в местах размещения на 1 единицу приведет к увеличению количества оказанных услуг, связанных с местами размещения туристов.</p></abstract><trans-abstract xml:lang="en"><p>The purpose of the article is to determine the development trends and factors of influence of international tourism in the regions, on the basis of correlation and regression analysis, the relationship of dependent variables with other variables is determined, the return on investment in fixed assets is calculated and conclusions are drawn based on the results of correlation and regression analysis. The study analyzed data from UN Tourism, the world leader in the field of tourism, as well as research works by world scientists interested in the rapid development of the tourism industry. The identification of development trends and factors of influence of international tourism in the regions through the multiplicative and synergetic effect of tourism, the achievement of economic development of the country, as well as the effective use of internal resources reveal the relevance of the article. In analyzing the article, the following research methods were used to achieve the results of correlation and regression analysis, to build a dynamic model, a correlation matrix was applied for indicators for the Almaty and East Kazakhstan regions, using correlation and regression analysis, factors with a close statistically significant relationship with dependent variables were identified. Summing up, the authors came to the following conclusion: in the Almaty and East Kazakhstan regions, we achieved a statistically significant and reliable relationship between the performance characteristic and factor characteristics at the same time, the obtained regression equation as a whole and regression coefficients at the appropriate levels of significance. Based on the return on investment and analysis of the obtained parameters of the equation of multilinear regression, the authors believe that an increase in the number of rooms in tourist accommodation at the growth of GRP per capita by 1 thousand tenge and an increase in the number of rooms in accommodation facilities by 1 unit will lead to an increase in the number of services provided related to tourist accommodation facilities.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>туризм</kwd><kwd>регионы</kwd><kwd>развитие</kwd><kwd>модель</kwd><kwd>матрица</kwd><kwd>корреляция</kwd><kwd>регрессия</kwd><kwd>инвестиция</kwd></kwd-group><kwd-group xml:lang="en"><kwd>tourism</kwd><kwd>regions</kwd><kwd>development</kwd><kwd>model</kwd><kwd>matrix</kwd><kwd>correlation</kwd><kwd>regression</kwd><kwd>investment</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">«Kazakh Tourism» АҚ Ұлттық компаниясы. 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