The article presents the results of a study of the development of HR management (Human Resources Management, HRM) in Kazakhstan, which are in the focus of entrepreneurs and managers of different levels and business areas. The relevance of this study is due to the fact that the growing importance of a person in an organization implies the activation of HRM aimed at managing hired labor, taking into account the current situation in the labor market. New demands are being made on personnel due to changes in the mentality, work format, values and expectations of employees. The research uses methods of observation, comparison and analysis of theoretical sources of scientists, publications of practicing managers and trained managers dealing with these issues. The practical part of the study provides facts and arguments for studying the activities of HRM organizations, research on their leaders, undergraduates with first-time work skills, and their self-assessment. The result of the study was to clarify the features of HRM in terms of a competence-based approach to the new content of HR management; identify current trends in the emergence and use of IT technologies in personnel management; identify new types of business relationships in personnel activities; identify measures that develop the necessary competencies among specialists; specify new HRM functions, clarify the concepts of onboarding, offboarding, gamification, etc. The results of the study are a contribution to the methodology and technology of HRM integration, as an updated content for organizations in our country.