turanВестник университета «Туран»Bulletin of "Turan" University1562-29592959-1236Университет «Туран»10.46914/1562-2959-2025-1-4-443-456turan-5021Research ArticleТРИБУНА МОЛОДОГО ИССЛЕДОВАТЕЛЯPLATFORM OF YOUNG RESEARCHERЦифровая трансформация курьерской логистики в Казахстане: влияние на эффективность и устойчивость городских доставокDigital transformation of courier logistics in Kazakhstan: impacts on efficiency and urban sustainabilityhttps://orcid.org/0009-0004-5192-0816СейсенбековА. Е.SeisenbekovA. Y.

Докторант.

Алматы

PhD student.

Almaty

arman_1807@mail.ruhttps://orcid.org/0000-0002-0750-8187РошаА.RochaA.

PhD, почетный профессор.

Лиссабон

PhD, honorary professor.

Lisbon

amrrocha@gmail.comhttps://orcid.org/0000-0002-8783-9313БейсеноваМ. У.BeisenovaM. U.

д.э.н., доцент.

Алматы

d.e.s, associate professor.

Almaty

madina.beisenova@mail.ruКазахский национальный университет им. аль-ФарабиКазахстанAl-Farabi Kazakh National UniversityKazakhstanЛиссабонский УниверситетПортугалияUniversity of LisbonPortugal20251412202504443456Copyright © Сейсенбеков А.Е., Роша А., Бейсенова М.У., 20252025Сейсенбеков А.Е., Роша А., Бейсенова М.У.Seisenbekov A.Y., Rocha A., Beisenova M.U.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://vestnik.turan-edu.kz/jour/article/view/5021

Цифровая трансформация становится ключевым фактором преобразования курьерской логистики, особенно в странах с развивающейся экономикой, таких как Казахстан. В статье исследуется влияние интеграции цифровых технологий – Интернета вещей (IoT), искусственного интеллекта (ИИ) для маршрутизации, аналитики больших данных и платформенных бизнес-моделей – на эффективность и устойчивость доставок «последней мили» в крупнейших городах Казахстана, в частности в Алматы и Астане. Используя данные Индекса логистической эффективности (World Bank, 2023), отчёты ОЭСР (2023) и исследования казахстанских авторов, применён смешанный методический подход, включающий систематический обзор литературы, сравнительный анализ и описательную корреляцию. Результаты подтверждают положительную взаимосвязь между внедрением цифровых инструментов и улучшением субиндексов LPI, в особенности по параметрам «отслеживание и мониторинг» и «компетентность логистики». Вместе с тем, выявлены барьеры масштабирования: недостаточное развитие ИКТ-инфраструктуры, фрагментарность стандартов данных и слабая мотивация малых и средних предприятий (МСП). Предлагаются управленческие меры: внедрение городских микрохабов, открытые API-стандарты обмена данными, поддержка МСП и стимулирование экологичного транспорта. Научная новизна заключается в систематизации влияния цифровой зрелости на устойчивое развитие городской логистики. Ограничением исследования является отсутствие микроуровневых данных компаний. В будущем целесообразно применять панельные модели и квази-экспериментальные методы для оценки эффектов цифровизации на скорость, стоимость и углеродный след.

Digital transformation has become a decisive factor in reshaping courier logistics, particularly in emerging economies such as Kazakhstan. This article investigates how the integration of advanced digital technologies – including Internet of Things (IoT) solutions, artificial intelligence (AI) for routing, big data analytics, and platformbased service models – affect the efficiency and sustainability of last-mile deliveries in Kazakhstan’s major urban centers, specifically Almaty and Astana. Drawing on the Logistics Performance Index [1], OECD reports [2], and peerreviewed Kazakhstani studies, the paper applies a mixed-method approach combining systematic literature review, comparative benchmarking, and descriptive correlation analysis. The findings confirm a positive association between the adoption of digital tools and improvements in LPI sub-indicators, notably tracking and tracing and logistics competence. However, the study highlights several systemic barriers to scaling digital solutions: insufficient ICT infrastructure, fragmentation of data standards across platforms, and the absence of strong incentives for small and medium-sized enterprises (SMEs). From a managerial perspective, the paper proposes the implementation of urban micro-hubs, open API standards for data exchange, and targeted support for SMEs and green fleets (EV and NGV). The research contributes to academic debates on sustainable urban logistics and provides practical guidance for policymakers and courier operators in Kazakhstan. Limitations include the lack of micro-level operational datasets, which constrain causal inference. Future research should apply panel econometrics and quasi-experimental designs to evaluate the measurable impacts of digital transformation initiatives on delivery times, costs, and carbon footprints.

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The authors declare that there are no conflicts of interest present.