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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">turan</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник университета «Туран»</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of "Turan" University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1562-2959</issn><issn pub-type="epub">2959-1236</issn><publisher><publisher-name>Университет «Туран»</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.46914/1562-2959-2026-1-1-420-433</article-id><article-id custom-type="elpub" pub-id-type="custom">turan-5239</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ТУРИЗМ: МИРОВОЙ ОПЫТ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>TOURISM: WORLD EXPERIENCE</subject></subj-group></article-categories><title-group><article-title>Развитие туристической индустрии путем повышения инвестиционной привлекательности</article-title><trans-title-group xml:lang="en"><trans-title>Developing the tourism industry by increasing investment attractiveness</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-7011-8229</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Дүйскенова</surname><given-names>Р. Ж.</given-names></name><name name-style="western" xml:lang="en"><surname>Duiskenova</surname><given-names>R. Zh.</given-names></name></name-alternatives><bio xml:lang="ru"><p>PhD, ассоциированный профессор</p><p>г. Алматы </p></bio><bio xml:lang="en"><p>PhD, acting associate professor </p><p>Almaty </p></bio><email xlink:type="simple">argiza2006@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-9753-185X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Алдашева</surname><given-names>А. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Aldasheva</surname><given-names>A. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>к.и.н., ассоциированный профессор </p><p>г. Алматы </p></bio><bio xml:lang="en"><p>c.h.s, acting associate professor </p><p>Almaty </p></bio><email xlink:type="simple">aldashieva75@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0001-4758-9583</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Сарсебаева</surname><given-names>А. М.</given-names></name><name name-style="western" xml:lang="en"><surname>Sarsebayeva</surname><given-names>A. M.</given-names></name></name-alternatives><bio xml:lang="ru"><p>м.э.н., ст. преподаватель</p><p>г. Алматы </p></bio><bio xml:lang="en"><p>m.e.s., senior lecturer </p><p>Almaty </p></bio><email xlink:type="simple">aigul.sarsebayeva@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-9594-7974</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Умырзакова</surname><given-names>А. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Umirzakova</surname><given-names>A. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>м.э.н., ст. преподаватель </p><p>г. Алматы </p></bio><bio xml:lang="en"><p>m.e.s., senior lecturer</p><p>Almaty </p></bio><email xlink:type="simple">aida.umirzakova75@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Алматинский технологический университет<country>Казахстан</country></aff><aff xml:lang="en">Almaty Technological University<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2026</year></pub-date><pub-date pub-type="epub"><day>25</day><month>03</month><year>2026</year></pub-date><volume>0</volume><issue>1</issue><fpage>420</fpage><lpage>433</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Дүйскенова Р.Ж., Алдашева А.А., Сарсебаева А.М., Умырзакова А.А., 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Дүйскенова Р.Ж., Алдашева А.А., Сарсебаева А.М., Умырзакова А.А.</copyright-holder><copyright-holder xml:lang="en">Duiskenova R.Z., Aldasheva A.A., Sarsebayeva A.M., Umirzakova A.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.turan-edu.kz/jour/article/view/5239">https://vestnik.turan-edu.kz/jour/article/view/5239</self-uri><abstract><p>Целью статьи является расчет отдачи инвестиций в основной капитал как одного из основных инструментов развития туристической отрасли, проведение регрессионного анализа, создание динамической модели с лагами и представление выводов на основе полученных результатов. В научной работе рассматриваются научные статьи ученых ближнего и дальнего зарубежья, а также сборники международных организаций, исследующие влияние цифровизации на экономическое развитие и туристическую отрасль в эпоху глобализации. Актуальность темы раскрывает направленность сектора туризма на экономический рост как одного из основных инструментов, обеспечивающих занятость и доход миллионов населения, приводящих к росту экономических и социальных показателей, решающих проблемы инклюзивности, знакомящих с национальными и зарубежными культурными ценностями, повышающих привлекательность отечественных и иностранных инвестиций, развивающих индустрию туризма. С целью создания и достижения результатов динамической модели были использованы данные статистического агентства Республики Казахстан за 2008–2024 гг., Послание Главы государства народу Казахстана 2025 г. «Казахстан в эпоху искусственного интеллекта: решение задач на основе цифровой трансформации». В ходе исследования научной статьи были рассмотрены следующие методы научного исследования: программный пакет «Statica», оценка динамической модели и параметров модели с отставанием, метод множественной регрессии, методы анализа и синтеза, логические сравнительные методы. В заключение авторы пришли к следующему результату: получен 3-летний результат отдачи инвестиций, установлено, что среднее отставание модели будет через 1,9 года, а также рассчитана отдача от инвестиции в 1 млн тг в основной капитал.</p></abstract><trans-abstract xml:lang="en"><p>The purpose of the research work is to calculate the return on investment in fixed capital as one of the main tools for the development of the tourism industry, conduct regression analysis, create a dynamic model with lags and present conclusions based on the results obtained. The scientific work examines scientific articles by scientists from near and far abroad, as collections of international organizations exploring the impact of digitalization on economic development and the tourism industry in the era of globalization. The relevance of the topic reveals the focus of the tourism sector on economic growth as one of the main tools for ensuring employment and income for millions of people, leading to an increase in economic and social indicators, solving the problems of inclusivity, introducing national and foreign cultural values, increasing the attractiveness of domestic and foreign investments, developing the tourism industry. For the purpose of creating and achieving the results of the dynamic model, data from the Statistical Agency of the Republic of Kazakhstan for 2008–2024 and the 2025 Address of the Head of State to the People of Kazakhstan, "Kazakhstan in the Era of Artificial Intelligence: Solving Problems through Digital Transformation" were used. In the course of the research for the scientific article, the following research methods were applied: the Statica software package, estimation of the dynamic model and its parameters with lag, the multiple regression method, as well as methods of analysis and synthesis and logical comparative methods. In conclusion, the authors arrived at the following results: a 3-year return on investment was obtained; it was established that the average lag of the model is 1.9 years; and the return from an investment of 1 million tenge in fixed capital was also calculated.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>туризм</kwd><kwd>отдача от инвестиции</kwd><kwd>развитие</kwd><kwd>экономический рост</kwd><kwd>цифровизация</kwd><kwd>мультипликатор</kwd><kwd>стабильность</kwd><kwd>привлекательность</kwd></kwd-group><kwd-group xml:lang="en"><kwd>tourism</kwd><kwd>return on investment</kwd><kwd>development</kwd><kwd>economic growth</kwd><kwd>digitalization</kwd><kwd>multiplier</kwd><kwd>stability</kwd><kwd>attractiveness</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Қазақстан Республикасының туристік саласын дамытудың 2023–2029 жылдарға арналған тұжырымдамасын бекіту туралы. – 2023. 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