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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">turan</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник университета «Туран»</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of "Turan" University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1562-2959</issn><issn pub-type="epub">2959-1236</issn><publisher><publisher-name>Университет «Туран»</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.46914/1562-2959-2026-1-2-98-115</article-id><article-id custom-type="elpub" pub-id-type="custom">turan-5560</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА: ИСТОРИЯ, ТЕОРИЯ, ПРАКТИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMY: HISTORY, THEORY, PRACTICE</subject></subj-group></article-categories><title-group><article-title>Учет в цифровой торговле Казахстана</article-title><trans-title-group xml:lang="en"><trans-title>Аccounting in digital trade in Kazakhstan</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0003-8263-5834</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Текенова</surname><given-names>А. У.</given-names></name><name name-style="western" xml:lang="en"><surname>Tekenova</surname><given-names>A. U.</given-names></name></name-alternatives><bio xml:lang="ru"><p>м.э.н., ст. преподаватель </p><p>г. Алматы</p></bio><bio xml:lang="en"><p>m.e.s., senior lecturer </p><p>Almaty</p></bio><email xlink:type="simple">a.t_13@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-8308-4470</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Джондельбаева</surname><given-names>А. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Dzhondelbaeva</surname><given-names>A. S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>к.э.н., PhD, ассоциированный профессор</p><p>г. Алматы</p></bio><bio xml:lang="en"><p>c.e.s., PhD, associate professor </p><p>Almaty</p></bio><email xlink:type="simple">dzhondelbaeva.aigul@narxoz.kz</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-4599-5198</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Мошкалова</surname><given-names>Б. К.</given-names></name><name name-style="western" xml:lang="en"><surname>Moshkalova</surname><given-names>B. K.</given-names></name></name-alternatives><bio xml:lang="ru"><p>м.э.н., ст. преподаватель</p><p>г. Алматы</p></bio><bio xml:lang="en"><p>m.e.s., senior lecturer </p><p>Almaty</p></bio><email xlink:type="simple">bagit69@mail.ru</email><xref ref-type="aff" rid="aff-3"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-5161-959X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Закирова</surname><given-names>Д. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Zakirova</surname><given-names>D. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>PhD, профессор-исследователь</p><p>г. Алматы; г. Берлин, Германия</p></bio><bio xml:lang="en"><p>PhD, research professor </p><p>Almaty; Berlin, Germany</p></bio><email xlink:type="simple">ulasdila@gmail.com</email><xref ref-type="aff" rid="aff-4"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Алматинский гуманитарно-экономический университет<country>Казахстан</country></aff><aff xml:lang="en">Almaty Humanitarian and Economic University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Университет Нархоз<country>Казахстан</country></aff><aff xml:lang="en">Narxoz University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-3"><aff xml:lang="ru">Университет международного бизнеса им. К. Сагадиева<country>Казахстан</country></aff><aff xml:lang="en">K. Sagadiyev University of International Business<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-4"><aff xml:lang="ru">Университет «Туран»; &#13;
Университет Гумбольдта<country>Казахстан</country></aff><aff xml:lang="en">Turan University; Humboldt University<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2026</year></pub-date><pub-date pub-type="epub"><day>13</day><month>07</month><year>2026</year></pub-date><volume>0</volume><issue>2</issue><fpage>98</fpage><lpage>115</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Текенова А.У., Джондельбаева А.С., Мошкалова Б.К., Закирова Д.И., 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Текенова А.У., Джондельбаева А.С., Мошкалова Б.К., Закирова Д.И.</copyright-holder><copyright-holder xml:lang="en">Tekenova A.U., Dzhondelbaeva A.S., Moshkalova B.K., Zakirova D.I.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.turan-edu.kz/jour/article/view/5560">https://vestnik.turan-edu.kz/jour/article/view/5560</self-uri><abstract><p>Статья посвящена разработке процессно-цифровой методической модели бухгалтерского учета торговых операций в условиях электронной торговли. Цифровая трансформация торговли приводит к изменению структуры хозяйственных операций и логики формирования учетной информации, при которой ключевую роль начинают играть подтвержденные цифровые события, формируемые в интегрированных информационных системах. В условиях онлайн-торговли учетный цикл формируется с момента создания цифрового заказа и охватывает оплату, движение и списание запасов, обработку возвратов, учет комиссий маркетплейсов и формирование налоговых обязательств. В статье разработана процессно-цифровая модель бухгалтерского учета, основанная на событийном подходе к фиксации операций и формализации триггера перехода контроля над товаром. Модель представлена в виде формализованного реестра событий цифрового заказа и алгоритмов их учетного отражения, с выделением ключевого триггера перехода контроля, определяющего момент признания выручки и связанных оценок. Она обеспечивает согласованное применение требований IFRS 15 к признанию выручки, IAS 2 – к оценке запасов с учетом чистой возможной стоимости реализации (NRV), а также IFRS 9 – к формированию резервов по ожидаемым кредитным убыткам. Дополнительно учтено влияние обязательного применения Национального каталога товаров (НКТ) с 1 января 2026 г. на формирование кассовых чеков онлайн-ККМ (с указанием кода товара НКТ) и электронных счетов-фактур (ЭСФ), что усиливает требования к согласованности мастер-данных номенклатуры в цифровом учетно-налоговом контуре. Методологическая основа исследования включает нормативно-правовой анализ и моделирование цифровых бизнес-процессов. Практическая значимость результатов заключается в возможности использования предложенной модели при формировании учетной политики и проектировании цифровых платформ компаний электронной торговли Казахстана.</p></abstract><trans-abstract xml:lang="en"><p>This article develops a process-digital methodological model for accounting for trade transactions in electronic commerce. The digital transformation of trade changes the structure of business operations and accounting information formation, in which verified digital events generated within integrated information systems play a central role. In online trade, the accounting cycle begins with a digital order and includes payment processing, inventory movements and write-offs, return handling, recognition of marketplace commissions, and the recognition of tax liabilities. The study proposes a process-digital accounting model based on an event-driven approach to transaction recording and the formalization of the trigger for the transfer of control over goods. The model is presented as a structured register of digital order events and accounting procedures, with a key control-transfer trigger determining the timing of revenue recognition and related measurement estimates. The framework ensures consistent application of IFRS 15 to revenue recognition, IAS 2 to inventory measurement with consideration of net realizable value (NRV), and IFRS 9 to the recognition of expected credit loss allowances. The model also considers the regulatory impact of the mandatory application of the National Product Catalogue in Kazakhstan from 1 January 2026 in the issuance of online cash register receipts and electronic invoices, strengthening requirements for master data consistency within the digital accounting and tax environment. The methodological approach combines regulatory analysis and digital business process modeling. The practical significance lies in the applicability of the proposed model to accounting policy development and digital platform design for Kazakhstan’s e-commerce sector.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>цифровая торговля</kwd><kwd>процессно-цифровой учет</kwd><kwd>маркетплейсы</kwd><kwd>выручка</kwd><kwd>стоимость реализации</kwd><kwd>запасы</kwd><kwd>финансовые инструменты</kwd><kwd>национальный каталог товаров</kwd></kwd-group><kwd-group xml:lang="en"><kwd>digital commerce</kwd><kwd>process-digital accounting</kwd><kwd>marketplaces</kwd><kwd>revenue</kwd><kwd>net realizable value</kwd><kwd>inventories</kwd><kwd>financial instruments</kwd><kwd>national product catalogue</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Бюро национальной статистики Агентства по стратегическому планированию и реформам Республики Казахстан. 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