The article is devoted to improving the marketing activities of JSC “Kazakhtelecom”. The authors provide specific practical recommendations for optimizing the work of the marketing department and the implementation of the “Smart Home” project. It is proposed to create an SMM promotion department in the structure of the marketing department, which would be engaged in the Internet promotion of telecommunications services of the company in social networks, and which will consist of three people - the head of the department and two managers. It is necessary to organize a new channel of communication with customers through chat bots in instant messengers. SMM promotion includes maintaining official company accounts on Facebook, Instagram, Tweeter, Telegram, My mail etc.; placement of targeted, contextual and other types of advertising on the Internet; updating content on official sites of the company; conducting creative ideas of contests and other types of activities in social networks; answers to users’ requests, etc. Kazakhtelecom is recommend to expand the list of “Smart Home” services - a comprehensive solution for monitoring and managing security in an apartment, house, or office through an application on a mobile device. The project includes a range of technologies and services for a safe, economical and comfortable life in the house. For this purpose, a basic set of equipment, after-sales service, promotion of services in the media and the Internet, staff training, appropriate distribution channels and a tariff plan are offered. The system has wide facilities, and advantages, which are undoubtedly beneficial to consumers.