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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">turan</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник университета «Туран»</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of "Turan" University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1562-2959</issn><issn pub-type="epub">2959-1236</issn><publisher><publisher-name>Университет «Туран»</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">turan-895</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ОБРАЗОВАНИЕ  И  ОБУЧЕНИЕ:  МЕТОДОЛОГИЯ,  ТЕОРИЯ,  ТЕХНОЛОГИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>EDUCATION AND TRAINING: METHODOLOGY, THEORY, TECHNOLOGY</subject></subj-group></article-categories><title-group><article-title></article-title><trans-title-group xml:lang="en"><trans-title>Formation and development of entrepreneurial potential universities in the context of economic modernization</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="western" xml:lang="en"><surname>Elshibekova</surname><given-names>K. Zh.</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="western" xml:lang="en"><surname>Fatkullina</surname><given-names>A. B.</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="western" xml:lang="en"><surname>Sadenova</surname><given-names>A. Zh.</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff xml:lang="en" id="aff-1"><institution>Turan University</institution><country>Kazakhstan</country></aff><aff xml:lang="en" id="aff-2"><institution>Pavlodar State Pedagogical University</institution><country>Kazakhstan</country></aff><pub-date pub-type="collection"><year>2019</year></pub-date><pub-date pub-type="epub"><day>04</day><month>12</month><year>2020</year></pub-date><volume>0</volume><issue>4</issue><fpage>268</fpage><lpage>272</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Elshibekova K.Z., Fatkullina A.B., Sadenova A.Z., 2020</copyright-statement><copyright-year>2020</copyright-year><copyright-holder xml:lang="ru">Elshibekova K.Z., Fatkullina A.B., Sadenova A.Z.</copyright-holder><copyright-holder xml:lang="en">Elshibekova K.Z., Fatkullina A.B., Sadenova A.Z.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.turan-edu.kz/jour/article/view/895">https://vestnik.turan-edu.kz/jour/article/view/895</self-uri><abstract><p>В статье авторами рассматриваются социальные и организационные аспекты высших учебных заведений для формирования предпринимательского потенциала, обозначены основные риски и возможности высших учебных заведений, которые возникнут в процессе трансформации в новую модель обучения. В статье проведен анализ мирового опыта формирования и развития предпринимательского потенциала в высших учебных заведениях. Авторы исследовали предпринимательский потенциал высших учебных заведений в двух направлениях: в первую очередь как способность профессорско-преподавательского состава высшего учебного заведения формировать предпринимательский потенциал, обеспечивающий конкурентоспособность на рынке научно-образовательных услуг. Вторым аспектом анализа послужила способность формировать предпринимательскую компетентность среди студентов для создания конкурентоспособного предложения на рынке труда. Исследуя два подхода, авторы пришли к выводу, что предпринимательский потенциал в высших учебных заведениях не только формирует качественную конкурентоспособность, но и приобретает новые возможности для трансформации экономики в современных условиях. По мнению авторов, конкурентоспособность вуза следует оценивать по двум составляющим: достигнутой эффективности деятельности и стратегическому позиционированию. В ходе глубокого анализа процесса трансформации вузов авторами были выявлены основные критерии, определяющие уровень развития предпринимательского потенциала: качественный состав ППС, число публикаций, цитируемость публикаций, количество научных грантов.</p></abstract><trans-abstract xml:lang="en"><p>In the present article, the authors consider social and organizational aspects of higher education institutions for the formation of entrepreneurial potential, identify the main risks and opportunities of higher education institutions that will arise in the process of transformation into a new model of education. The article analyzes the world experience of formation and development of entrepreneurial potential in higher educational institutions. The authors investigated the entrepreneurial potential of higher education institutions in two directions. First of all, as the ability of the faculty of a higher educational institution to form an entrepreneurial potential that ensures competitiveness in the market of scientific and educational services. The second aspect of the analysis was the ability to form entrepreneurial competence among students to create a competitive offer on the labor market. Studying two approaches, the authors came to the conclusion that the entrepreneurial potential in higher educational institutions not only forms high-quality competitiveness, but also acquires new opportunities for transforming the economy in modern conditions. According to the authors, the competitiveness of the university should be evaluated according to two components: achieved performance and strategic positioning. During the in-depth analysis of the process of transformation of universities, the authors identified the main criteria that determine the level of development of potential for entrepreneurship: the quality of faculty, the number of publications, citation of publications, and the number of scientific grants.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>ЖОО-ларды қайта құру</kwd><kwd>кәсіпкерлік университеттер</kwd><kwd>инновациялық әлеует</kwd><kwd>құзыреттілік</kwd><kwd>стратегиялық позиция</kwd><kwd>ЖОО-ның бәсекеге қабілеттілігі</kwd><kwd>transformation of universities</kwd><kwd>entrepreneurial universities</kwd><kwd>innovative potential</kwd><kwd>competence</kwd><kwd>strategic positioning</kwd><kwd>competitiveness of the university</kwd><kwd>трансформация вузов</kwd><kwd>предпринимательские университеты</kwd><kwd>инновационный потенциал</kwd><kwd>компетентность</kwd><kwd>стратегическое позиционирование</kwd><kwd>конкурентоспособность вуза</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Petrov A., Sukhov S. 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