Exploring Foreign Market Entry Strategies as a Way of International Business Expansion

The given paper is devoted to the exploring foreign market entry strategies as ways of international business expansion. Being in the situation of increasing globalization, many firms attempt to expand their businesses into foreign markets that confirms the relevance of the research issue. International expansion provides opportunities for the growth of the company, helps to increase competitiveness and facilitates access to new product ideas. However, providing a lot of opportunities, internationalization for a firm is a process associated with many risks, and without clear strategy the internationalization is unlikely to be successful. There are many important questions that need to be solved before entering a target market, including foreign market entry strategy selection. When entering a foreign market, a market entry mode should be selected, which is a vitally important decision for a small sized company. Choice of a proper entry strategy is a basic and imperative part of the vital choice a firm needs to make when investing abroad. In this article, it is considered in detail the conceptual research model of the key foreign market entry strategies in the context of their impact on the companny’s export performance and in consequence, the impact of international business expansion.

international business, business expansion, foreign market, entry strategies, export, investment, internationalization, международный бизнес, расширение бизнеса, зарубежный рынок, стратегии выхода, экспорт, инвестирование, интернационализация, халықаралық бизнес, бизнесті кеңейту, шетелдік нарық, шығу стратегиясы, экспорт, инвестиция салу, интернационалдандыру

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