Factors determining the food market development of Kazakhstan

The article discusses certain aspects of the current state of the food market and consumer behavior of the population of Kazakhstan. The effect of factors affecting the food market is revealed in close connection with measures to implement state programs, which involve significant government subsidies and subsidies for the development of own food production. The analysis of the growth rate of the retail trade of the Republic of Kazakhstan, indicators of mutual trade by regions, the structure of consumer spending, the structure of consumption of basic food products is carried out. The differentiation of the level of food deprivation by type of terrain is shown. The values of the indicator “acute food insecurity” are given in comparison with other countries of the world. The results of the influence of the digitalization factor on the development of trade through online services are considered. Conclusions are drawn about the need to develop a model of marketing management of food markets in the context of the growth of solvent demand of the population, development trends of the world market. Possible active and passive scenarios of the development of events take into account the factors that determine the development of the food market and the food industry. The development of the domestic food market should take place against the background of the development of the market for alternative energy sources, taking into account the policies of neighboring countries, intensification of work to achieve global trade agreements to protect their own sales markets, optimize the use of resources, and increase the information security of market entities.

продовольственный рынок, показатели торговли, доходы населения, факторы рынка, пищевая промышленность, цифровизация, food market, trade indicators, population incomes, market factors, food industry, difitalization, азық-түлік нарығы, сауда көрсеткіштері, халық табысы, нарық факторлары, тағам өнеркәсібі, цифрландыру

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