Effectiveness of the creation of the integrated light industry market of EAEU member states

The Eurasian Economic Union has been operating for many years but there is still a debate about Union’s development direction which should be paid special attention in the process of joining the efforts of countries belonging to it. The presence of such conditions for cooperation as advantageous geographical and transit position, sufficiently large size of the domestic market, presence of a resource base for the production of competitive and demanded products create a solid foundation for the effective cooperation between the Eurasian Economic Union member-states. One of the directions of such cooperation appears to be light industry. The development of this particular industry will allow countries to be included in the number of integrated states of the EAEU to withstand the competition with such countries as People’s Republic of China, India, Thailand, which have reasonably cheap labor. The article explores the strengths and weaknesses of light industry. The developed SWOT-matrix allows to give a real assessment of the state of light industry of the EAEU member states and shows certain opportunities and ways of improvement of the industry. The analysis of the development of integration in light industry allowed to develop recommendations for reducing risks for producers of this industry. The author identifies the priorities of technological integration and diversification of light industry, gives suggestions for integrating the light industry market of the EAEU members.

integration, light industry, competitiveness, governmental support, production risks, technological integration, мебельный рынок, экспортный потенциал, брендинг, оригинальность, конкурентные преимущества, поставщики, анализ, жиһаз нарығы, экспорттық әлеует, брендинг, бірегейлігі, бәсекелестік артықшылықтар, жеткізушілер, талдау

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