Abstract
Despite the rather diverse forms used in our country to attract capital in the development of projects, they do not fully meet the needs of both potential investors and entrepreneurs who need funds. The most dynamically developing ones include such alternative ways of raising funds as investing “business angels”. Most “business angels” are successful entrepreneurs with significant experience in developing their own business. In addition, these are highly paid specialists in large companies: high-level managers, accountants, lawyers, etc. The desire of a “business angel” to carry out this kind of activity can be due to a variety of reasons - from self-realization and the transfer of entrepreneurial experience to raising one's social status. Investing in the early stages of a business project is obviously highly risky. “Business Angels” expect to make a profit by increasing the value of the companies they invested in as a result of the development and promotion of high-tech products on the market. In the Republic of Kazakhstan, “business angels” is not a new and dynamically developing phenomenon. There is an Association of Business Angels, large venture capital funds, government programs, and many non-public investors. Globalization and informatization contribute significantly to the fact that an entrepreneur from any country, including Kazakhstan, can receive money from any investor, including “business angels” from Russia, the USA, and Europe. An entrepreneur only needs to choose the right idea, market, and a development strategy that will allow an innovative product to be in demand, and business - to develop and make a profit.