ON THE QUESTION OF THE BUSINESS MODELS: MANAGERIAL ASPECTS

Successful and world-leading companies such as Apple, Twitter, Toyota, Zara and their business models attract more attention of practitioners and researchers. This is taking place due to the development of an effective business model that enables them to open up great opportunities for their growth. To date, there are many types of business models. In this article, the authors consider the existing ways of classifying business models. In the first part of the article, the typology of the business model archetypes, developed by experts from the Massachusetts Institute of Technology is considered. Furthermore, the most common in practice archetypes of business models are given. The work focuses on the classification of business models made by a scholar - H. Chesbrough who described the essence of the proposed types of business models. There are many more business models related to business types built on business-to-consumer interactions, business to government transactions and government to business activities. The above types of business models are also reflected in this article. There are also many business models related to business types built on business-consumer interactions, business-government, business-business, government-business. The above types of business models are also reflected in this article. The final part of the article examines the definitions and examples of business models proposed by Mark Johnson. More importantly, the authors of the article highlight key questions that managers should answer when assessing the investment attractiveness of a company’s business model.

business model, typology, types, classification, efficiency, management, бизнес-модель, типология, түрлері, жіктеу, тиімділігі, менеджмент, бизнес-модель, типология, виды, классификация, эффективность, менеджмент

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