Abstract
The focus of the article is the predisposition of the population of the Republic of Kazakhstan to entrepreneurship in the context of regions based on the analysis of socio-cultural factors, personality traits that determine values and norms generally accepted at a level such as tranquility, extraversion, flexibility, openness to experience, dominance, independence from power, consciousness, long-term orientation, self-control, self-assertion, self-confidence. In the course of the study of the entrepreneurial potential of the Kazakh society, the features of the regions of «leaders», «middle level» and «outsiders» in gender and age are presented. A significant decrease in the share of the gross added value of medium-sized enterprises in the gross regional product over the past three years and a small deviation of the share of the gross added value of small entrepreneurship in the gross regional product has been revealed. The article notes that young people aged 30-33 are the most active age category in the Republic . Most often, entrepreneurs choose the most prepared, highly-competent in their professional field representatives that have developed social networking aged 35-44 years, the second place is occupied by entrepreneurs aged 45-54 years, almost a third less from the leader of a group of entrepreneurs aged 25-34. The article analyzes the level of self-employment in 2016 in the context of the regions of the Republic of Kazakhstan from the total number of the country’s economically active population.