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Prerequisites for the emergence, essence and significance of strategic planning in modern conditions

Abstract

This article deals with the issues of strategic planning in modern conditions. Strategic management and planning sphere expansion to the widest possible number of industrial enterprises is a prerequisite for ensuring sustainable long-term economic growth and diversification of Kazakhstan economy. In the system of managing socio-economic processes occurring in society, regulating their direction and dynamics, ensuring the sustainable functioning of enterprises planning takes a special place. Important aspects of strategic planning are identified. The stages corresponding to certain forms of organization of planning systems: budgetary and financial planning, long-term extrapolation planning, strategic planning.The following factors are determined: internationalization, globalization, informatization, social responsibility of business and other factors of economic life that present high requirements to strategic management today. The article identifies and reveals the main problems of strategic management. The strategy is developed starting with the analysis of the company and its external environment, then the goals, tasks and strategies of various levels of management. Finally, determination, organization, motivation, guidance and monitoring system are planned. The result is a hierarchical and phased plan of strategic management. Therefore, the main direction of modern American strategic thinking can be called a «management mechanism» or even a «planned management mechanism».

About the Authors

T. Zh. Demesinov
Sh. Ualikhanov Kokshetau State University
Kazakhstan


R. K. Konuspayev
Sh. Ualikhanov Kokshetau State University
Kazakhstan


T. A. Taipov
Almaty Academy of Economics and Statistics
Kazakhstan


References

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Review

For citations:


Demesinov T.Zh., Konuspayev R.K., Taipov T.A. Prerequisites for the emergence, essence and significance of strategic planning in modern conditions. Bulletin of "Turan" University. 2018;(2):14-18. (In Russ.)

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ISSN 1562-2959 (Print)
ISSN 2959-1236 (Online)