Improvement of the marketing activity of LLP “Danone Berkut”

The article is devoted to the improvement of marketing activities of “Danone Berkut” LLP in order to enhance the image and competitiveness of the company in the production of dairy products. The author suggests ways to optimize the work of the marketing department at the enterprise and recommendations for improving the marketing activities of the company. A new organizational structure of the marketing department was recommended with the introduction of three specialists in the staff of positions: on marketing research, Internet marketer, web designer. It is proposed to conduct marketing research on the study of consumer demand with the organization of customer surveys and the use of a special computer program for processing the results of the study. A specific advertising campaign was developed to promote the company’s products. The advertising campaign is supposed to be low-cost, not requiring a large budget, and at the same time will help attract potential customers and promote sales of “Danone Berkut” LLP. The recommendation to introduce a new product in the product line «Danone Berkut» is noteworthy - koumiss, which, according to preliminary data, will increase the demand of consumers and increase company sales. The idea to modernize the site of “Danone Berkut” LLP, adding the online sales / delivery of products raises much interest. Consumers will be able to make online orders, and the company will deliver products to customers free of charge.

маркетинг, организационная структура, отдел маркетинга, маркетинговые исследования, новый продукт, промоакция, модернизация, сайт, marketing, organizational structure, marketing department, marketing research, new product, promotion campaign, upgrade, site, маркетинг, ұйымдастырушылық құрылым, маркетинг бөлімі, маркетингтік зерттеулер, жаңа өнім, промо-науқан, жаңарту

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