Methods of innovative management in strategic systems

In the conditions of the innovation-oriented market economy, Kazakhstani enterprises face the problem of a flexible operational response to the instability of the market environment, on the one hand, and the formation of a long-term competition policy and enterprise development strategy, on the other. In this regard, the strategic management of enterprises is of particular importance. The system of strategic management is one of the most effective ways to improve the efficiency of modern enterprise management. Modern enterprises of various industries function in conditions of high complexity, uncertainty and dynamism of the surrounding socio-economic environment. Rigid, inertial organization of enterprise management does not allow to react instantly to changes in market requirements. But the main thing is not only in increasing competition, but also in the fact that it acquires new forms. The main condition for winning the competition is the ability of long-term anticipation and consistent implementation of various innovations in the range of products and services, in technology, in management, etc. In order to survive and develop in this environment, enterprises need to resort to strategic management tools. Choosing a strategy for the company is a very difficult task, however, it is even more difficult to find tools for evaluating the results of the strategy that will reduce the costs of implementing the strategy, which effectively affects the company’s business. Strategic management of enterprises is impossible without taking into account the external environment and its changes, in this regard, enterprises need not only to predict the state of markets, but also take into account the strategy of social and economic development of the region, “build in” and influence its implementation.

стратегия, инновация, әдістер, стратегиялық жүйе, ұйым, басқару, стратегия, инновации, методы, стратегическая система, организация, управление, strategy, innovation, methods, strategic system, organization, management

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