Development of a business project in social entrepreneurship

In this article, business-projects existing in the social entrepreneurship of Kazakhstan were studied and their comparative analysis was carried out. The purpose of the article is to develop a business project in social entrepreneurship and to calculate the main indicators. The implementation of this project involves the attraction of financial resources for the construction of a production facility and the establishment of an enterprise for the production of garments. The creation of a business plan for social entrepreneurship has its own specifics. In order to understand the specifics of writing a business plan for social entrepreneurship, it is necessary to determine the terms. The calculation of the project for 5 years is made in the article. The discount rate is also shown, calculated on the weighted average cost of capital (WACC). The investment plan for the planned period is presented. In order to follow the strategy of enterprise development, the article proposes a tactical plan: use of internal potential opportunities for improving the quality of goods; expansion of client base within the city and region; support for sales representatives from the side of the enterprise; organization of clear feedback to customers; promotion of the enterprise’s goods with all available advertising means.

social entrepreneurship, business-project, tactical plan, fixation, discount rate, specifics, capital, strategy, социальное предпринимательство, бизнес-проект, тактический план, ставка, дискон­, тирование, специфика, капитал, стратегия, әлеуметтік кәсіпкерлік, агроөнеркәсіптік бизнес-жоба, тактикалық жоспар, ставка, дис­, конттау, ерекшелік, капитал, стратегия

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