Analysis of consumer preferences of different generation tourists

In the changing situation on the market, as well as on the basis of the theory of generations, the behavioral characteristics for each generation were revealed: the "baby boom" generation is older than 54 years, the generation X is 35-54 years, the generation of Y "millenials" early and late - 18-34 years, generation Z - under 18 years old. As the analysis has shown, the behavioral characteristics and motives of consumers' behavior for each generation differ and have their own characteristics. The assessment of consumer behavior of the generation "baby boom" shows that they prefer classical types of recreation, such as beach and cultural and educational tours. When organizing recreation for them, visual aspects and collective forms of recreation are important. Generation X gives preference to entertainment, beach and sports tourism, for them family forms of recreation are important. They are aimed at visiting brand lines and getting discounts. The generation of Y "millenials" change their life values, which is reflected in their motives for travel. They form the travel themselves, complete tours with the help of Internet resources. For them it is important to have all kinds of applications that make it possible to make the rest more comfortable and attractive. In general, the analysis will allow using the results of analysis for the development of different typs and forms of tourist products and excursions. Tour operators and travel agents should understand what behavioral features each generation and form tours in accordance with their needs and motivation. The theory of generation is a reference point, and they show the necessary trajectory of the development of tourist firms in the organization and completion of tours.

туризм, потребительские предпочтения, поколения, поведение потребителей, удовлетворенность, поведенческие особенности, туры, туризм, тұтынушылық талғам, ұрпақ, тұтынушылардың мінез-құлқы, қанағаттанушылық, мінез-құлықтық ерекшеліктер, турлар, tourism, consumer preferences, generations, consumer behavior, customer satisfaction, behavioral features, tours

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