Evaluation of the efficiency of enterpreurship in digital economy

The development of entrepreneurial activity is a fundamental condition for the market economy functioning. The problem of assessing the effectiveness of management of business structures is increasingly in the spotlight. This circumstance is caused both by the development of market relations, the formation of infrastructure and relevant support institutions, and the «slippage» of the old classical model of management in the conditions of the emergence of the outlines of the new digital economy. The issues of efficiency assessment arise quite often in connection with the development of the strategy and tactics of management of the organization, attracting investments, using potential growth factors. In the digital economy, production efficiency is associated with the production of digital goods and services based on the use of information and communication technologies. Efficiency in economics is the efficiency of the economic system, expressed in relation to the results of its operation to the resources spent. The indicator of business efficiency in the digital economy directly depends on the level of technological development. The Internet allows even small companies to sell products and services around the world with little initial investment. Information technology helps to reduce costs and increase productivity in all sectors of the economy. To survive in the new conditions, companies must improve their own competence in the use of digital technologies, the state - to create conditions for their practical use.

цифровая экономика, эффективность, оценка, предпринимательство, технологии, производительность, результативность, цифрлы экономика, тиімділік, бағалау, кәсіпкерлік, технологиялар, өнімділік, нәтижелілік, digital economy, efficiency, evaluation, entrepreneurship, technology, productivity, performance

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