Socio-Cultural Environment of International Business: National and Ethical Aspects

In this article the key concept of socio-cultural environment emphasizes on the differences of the cultures and societies that has impact on the way of managing international business. In order to stay ahead of the competitors, the business needs to adapt and improve their strategies according to the aspects of nation and ethic. Multinational team is very important to achieve business success as well as understand local people who live in the area that business is going to operate. Working with people who come from various nations and have different cultural backgrounds and experiences is also difficult to understand the diversity. Therefore, the company needs to concern about the ethical issues and also national aspects in order to contribute peaceful relationship at particular working environment and avoid misunderstanding during the interaction with people. This study will focus on the national and ethical aspects to understand the beliefs, behavior, and particular problems of people more than one country in order to understand the different issues and analyze the international business operations. International business needs to be aware of cultural issues that people around the word live in different countries and have different aspects toward decision making. Socio-culture factor is the component of external environment that is difficult to control. Thus, this study would suggest how international business could adapt to the different environment and respect other cultures.

ethical problem, socio-cultural factor, international business, international team, stereotype, culture, traditions, interaction, этическая проблема, социокультурный фактор, международный бизнес, интернациональная команда, стереотип, культура, традиции, взаимодействие, этикалық мәселе, әлеуметтік-мәдени фактор, халықаралық бизнес, интернационалдық команда, стереотип, мәдениет, дәстүрлер, өзара әрекеттестік

1. Carpenter A.C., Dunung S.P. (2012). Challenges and opportunities in international Business. V.10. Lardbucket. Org. Publishing.

2. Chaiyabut P. (2013). The effect of the national culture on the international business. International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering. Vol. 7. № 8.

3. Hemawat P., Reiche S. (2016). National cultural differences and multinational business. Globalization Note Series.

4. Hofstede G. (2011). Dimensionalizing cultures: The Hofstede model in context. Online Readings in Psychology and Culture, 2 (1).

5. Tekin H., Tekdogan O.F. (2015). Socio-cultural dimension of innovation. Procedia Social and Behavioral Sciences. Volume 195, p. 1417-1424.