Sales of optimization in “Eurolight” LLP

The article is devoted to the improvement of sales activities of LLP «EuroLight». Due to this the author recommends a series of activities that have practical significance. The proposal to encourage the sales representative with the following methods draws attention: payment of the premium for the implementation of the plan on commodity turnover; for implementing the plan for profit; for executing a plan to attract customers. The author substantiates in detail and gives an example of the calculation of the bonus of the LLP «EuroLight» sales representative. To stimulate consumers, LLP «EuroLight» offered the following marketing activities in the field of communication and service policy: discounts on product prices; promotion offers; additional services. A great interest is the recommendation to provide customers with additional service for the corresponding payment: development of design and circuitry; manufacture of electronic modules and components; virtual lighting, i.e. computer simulation of the object lighting project; assembly and testing of fixtures. An interesting marketing step is the creation of its own brand shop for the sale of its goods both to wholesale enterprises and by retail to end users. Since the construction of its own branded store will require huge investment, it is initially possible to recommend “Eurolight” to rent boutiques or small pavilions in the “Salamat-4” trading house in the center of building materials.

сбыт, светодиодные светильники, оптимизация, стимулирование, мотивация, скидки, промоушн-акции, дополнительные услуги, фирменный магазин, sales, LED lamps, optimization, sales promotion, motivation, discounts, promotion offers, additional services, branded store, өткізу, жарықдиодты шамдар, оңтайландыру, ынталандыру, уәждеме, жеңілдіктер, жыл­, жыту науқандар, қосымша қызметтер, фирмалық дүкен

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