Teal companies as an effective form of organization in conditions of turbulence of the world economy

In the context of the COVID–19 pandemic, maintaining the sustainability of the socio-economic system is one of the main priorities of states. The basis of the economy is small and medium-sized businesses, whose representatives are daily faced with the solution of managerial and organizational tasks of different levels. Main purpose of study was to research the possibility “teal” strategies usage in activities of Kazakhstani companies. The article describes aspects of the implementation of the basics of “teal” strategy as a flexible form of business structures in offline and online modes. The introduction of elements of the “teal” strategy will allow integrating into the changing economic system in the future by revising the organizational structure of management. The article also discusses the experience of implementing the teal strategy on the example of foreign, including Russian, companies. The teal model in these companies is based on the principles of self-organization and self-development of the company's personnel, which allows the maximum use of human potential for self-development and internal motivation in achieving the company's business goals. Based on the results of the conducted research, the main conclusions are made about the possibility of applying the strategies of “teal” organizations in the practice of Kazakhstan SMEs. In addition, the difficulties of implementing “teal” strategies are identified and the main competencies necessary for the personnel of companies to transition to the proposed business structure models are proposed.

1. Rudd O. BusinessIntelligence Success Factors:ToolsforAligningYour Businessin the Global Economy. John Wiley & Sons, 2009.

2. Badal J. Can a Company Be Run as a Democracy? (23 aprelja 2007)

3. Robertson B. (2007) Evolving Organization // Integral Leadership Review, June, vol. 7, no. 3.

4. Lalu F. (2016) Otkryvaja organizacii budushhego. – M.: Mann, Ivanov i Ferber,

5. Ul'janova N. (2017) Birjuzovaja revoljucija // Biznes-zhurnal. No.6. P. 46–49.

6. Zhitkova V. Biznes «birjuzovogo» upravlenija. Kak rabotajut rossijskie kompanii bez nachal'nikov. Jelektronnyj resurs. URL: https://www.rbc.ru/newspaper/2016/10/05/57f372fd9a7947679082f802/ (data obrashhenija: 07.10.18)

7. «RusKonsaltProekt», specializirovannaja inzhiniringovaja kompanija Jelektronnyj resurs. URL: https://rusconsultproject.ru/poleznye-materialy/biznes-kejsy/biznes-kejs-celevye-pokazateli-v-biryuzovojorganizacii.html