Electronic marketing and electronic commerce in Kazakhstan: analysis of the state, features and development trends

The purpose of the article is to assess the e-commerce market as one of the main methods of maintaining trade in the country. To achieve this goal, the following tasks were set: to disclose the very definition of e-commerce and its elements, to study the data of e-commerce statistics and the level of development of e-commerce in the Republic of Kazakhstan. Today, e-commerce is actively developing, which has provided other business development opportunities, namely, significant savings in transactions, remote access to foreign sites. Measures to promote Kazakhstani companies on international electronic platforms are of particular importance for the development of e-commerce in Kazakhstan. This article discusses the features of electronic marketing, trends, analysis of this market in the world and in Kazakhstan. The results of the analysis revealed obstacles to the development of e-commerce in Kazakhstan. The necessary measures and recommendations for improving the mechanism of e-commerce are given. E-commerce at the national level allows many businesses to establish their presence in the marketplace. It also allows you to expand your economic activities and opportunities beyond national borders. With the penetration and convenience of the Internet, many Internet consumers freely turn to online shopping, which in turn easily compete with their physical competitors around the world. Today, e-commerce is perceived as an independent and profitable area of any business and has tremendous growth potential.

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