For citations:

Zakirova A.A., Medukhanova L.A., Baktygaliyeva G.A., Brauweiler H.Ch. Marketing transformation of Kazakhstan’s entertainment industry in the era of digitalization. Bulletin of "Turan" University. 2025;(3):417-431. (In Kazakh) https://doi.org/10.46914/1562-2959-2025-1-3-417-431