For citations:

Yolcu S.A., Serik M.A., Smykova M.R., Kamarulzaman Yu.B. Emotional identification with a destination brand: a neuromarketing investigation of Kazakhstan’s visual content. Bulletin of "Turan" University. 2026;(2):541-550. https://doi.org/10.46914/1562-2959-2026-1-2-541-550