For citations:

Bersalimova A.A., Niyetalina G.K., Kirezli Ö. Transformation of marketing communications: integration of traditional and digital technologies in brand promotion. Bulletin of "Turan" University. 2026;(2):551-566. (In Russ.) https://doi.org/10.46914/1562-2959-2026-1-2-551-566