The importance of agrotourism in the diversification of Kazakhstan’s economy

In the context of modern globalization, ensuring the socioeconomic development of rural areas is a pressing issue. Agriculture plays a vital role in our country’s economy, but limited sources of income in rural areas due to the small number of enterprises, underdeveloped infrastructure, and intensified migration are becoming increasingly pressing. Therefore, the development of agritourism can become an important tool for diversifying services provided in rural areas and increasing the efficiency of the tourism industry and tourist flow. This article examines the current state of agritourism development in Kazakhstan, its impact on tourism infrastructure and the increase in tourist numbers, as well as the potential for regional socioeconomic development. The objective of the study is to identify factors through a comparative analysis of the current state of agritourism development, production, activity, and product competitiveness, and to propose ways to optimize them. The results demonstrate that effectively organized agritourism contributes to the diversification of the country’s tourism sector, the socioeconomic development of rural areas, and the support of sustainable tourism. This article presents essential recommendations for regional scientific plans and development processes, based on the need for and ways to systematically develop agritourism at a sufficient level, its effectiveness in increasing tourist flow to the regions, and the importance of the necessary infrastructure and investment mechanisms. Studying the significance of agritourism for our country is essential for ensuring sustainable regional development, reviving domestic tourism, and enhancing the competitiveness of combined agritourism activities.

1. «Kazakh Tourism» ūlttyq kompaniasy» aksionerlık qoğamynyñ 2022–2031 jyldarğa arnalğan damu josparyn bekıtu turaly: Qazaqstan Respublikasy Ükımetınıñ 2021 jylğy 29 jeltoqsandağy № 948 qaulysy. 2021. URL: https://adilet.zan.kz/kaz/docs/P2100000948 (ötınış berılgen kün: 10.09.2025) (In Kazakh)

2. Agroturizmdı damytu 10 myñ auyl tūrğynyn qosymşa jūmyspen qamtuğa mümkındık beredı // Qazaqstan Respublikasy Premer-ministrınıñ resmi aqparattyq resursy. 2024. URL: https://primeminister.kz/news/agroturizmdi-damytu-10-myn-auyl-turgynyn-kosymsha-zhumyspen-kamtuga-mumkindik-beredi-28316 (ötınış berılgen kün: 12.09.2024) (In Kazakh)

3. Sadykov J.A. (2023) Turistık ölketanu: oqu qūraly / J.A. Sadykov, A.G. Gizzatjanova. Almaty: TechSmith. 248 р. (In Kazakh)

4. Patterson I., Aslam M.U. (2024) Agritourism as an Emerging Sustainable Tourism Industry in Uzbekistan // Sustainability, vol. 16, no. 17, article 7519. DOI: 10.3390/su16177519 (In English)

5. Yasin A.Sh., Bacsi Z. (2025) Agritourism and Rural Development: A Global Bibliometric Analysis of the State of Research, Limitations, and Future Directions. Agriculture, vol. 15, no. 8, article 866. DOI: 10.3390/agriculture15080866 (In English)

6. Aktamov O.A. (2025) Challenges to Agritourism Development in Uzbekistan. Central Asian Journal of Innovations on Tourism Management and Finance, vol. 6, no. 3, pp. 941–951. DOI: 10.51699/cajitmf.v6i3.946 (In English)

7. Slocum S., Curtis K. (2017) Farm Diversification through Farm Shop Entrepreneurship in the UK // Journal of Food Distribution Research, vol. 48, no. 2, pp. 35–51. DOI: 10.22004/ag.econ.274588 (In English)

8. Jin X., Wu H., Zhang J., He G. (2021) Agritourism Development in the USA: The Strategy of the State of Michigan // Sustainability, vol. 13, no. 20, article 11360. DOI: 10.3390/su132011360 (In English)

9. Marsat J.B., Menegazzi P., Monin C., Bonniot A., Bouchaud M. (2013) Designing a Regional Policy of Agrotourism: The Case of Auvergne Region (France) // European Countryside, vol. 5, no. 4, pp. 308–321. DOI: 10.2478/euco-2013-0020 (In English)

10. Przezbórska-Skobiej L., Ryś-Jurek R. (2025) Agritourism as a Source of Income: The Example of Farms from France, Poland, Romania and Spain // European Research Studies Journal, vol. XXVIII, no. 3, pp. 1829–1850. DOI: 10.35808/ersj/4280 (In English)

11. Seiitzhagyparova Sh., Kossymbayeva Sh., Bulkhairova Zh., Nurmaganbetova B., Zhadigerova O. (2024) Agroturistic Development: Management of Rural Social Infrastructure in Kazakhstan // Scientific Journal of Pedagogy and Economics, vol. 409, no. 3, pp. 446–461. DOI: 10.32014/2024.2518-1467.779 (In English)

12. Baimbetova A.B., Muslimbekova M.A. (2022) The Role of the Hotel Business in the Development of the Tourism Industry in Kazakhstan // Modern Scientific Method, no. 1. (In English)

13. Abishov N.U. (2022) Qazaqstan Respublikasynyñ Türkıstan oblysyndağy agroturizmnıñ jai-küiı men perspektivalary / N.U. Abishov, R.E. Agybetova, S.V. Dusenko // Agrarlyq naryq problemalary. no. 4. – pp. 70–77. DOI: 10.46666/2022-4.2708-9991.07 (In Kazakh)

14. Veselova N.Ju. (2021) Organizacija turistskoj dejatel’nosti: uchebnoe posobie / N.Ju. Veselova. 3-e izd., ster. Moskva: Dashkov i K. 254 p. (In Russian)

15. Qazaqstan Respublikasynyñ turistık salasyn damytudyñ 2023–2029 jyldarğa arnalğan tūjyrymdamasyn bekıtu turaly: Qazaqstan Respublikasy Ükımetınıñ 2023 jylğy 28 nauryzdağy № 262 qaulysy. URL: https://adilet.zan.kz/kaz/docs/P2300000262 (ötınış berılgen kün: 22.11.2025) (In Kazakh)

16. Turizm statistikasy // Qazaqstan Respublikasy Strategialyq josparlau jäne reformalar agenttıgınıñ Ūlttyq statistika bürosy: resmi sait. URL: https://stat.gov.kz/industries/business-statistics/stat-tourism/ (ötınış berılgen kün: 12.11.2025) (In Kazakh)