For citations:

Alimov M.Z., Orynbet P.Zh., El-Hodiri M. Developing the city’s tourist appeal through strategic event marketing: a model for Almaty’s territorial development. Bulletin of "Turan" University. 2026;(3):299-311. (In Russ.) https://doi.org/10.46914/1562-2959-2026-1-3-299-311