For citations:

Yelesheva Zh.B., Akhmetkalieva S.К., Zhanbirov Zh.G., Ilin I.V. Application of digital marketing technologies in the field of logistics: methodology and performance assessment. Bulletin of "Turan" University. 2026;(3):459-472. (In Kazakh) https://doi.org/10.46914/1562-2959-2026-1-3-459-472