Aspects of strategic management in modern conditions

The article discusses modern conceptual directions for the development of strategic management in modern conditions, which are characterized by organizational strategic vision, improvement of methodological tools for strategic planning of organizations. The purpose of the development of strategic management is to solve problems and find ways to ensure the economic sustainability of the organization through internal reserves. The existence of tools for strategic enterprise management should ensure the organization's profit and effective functioning, in this regard, it is necessary understanding the essence of such enterprise management and knowledge of the developed tools that will help to diagnose emerging problems in a timely manner and develop ways to solve them. Strategic management is management that relies on human potential as the foundation of the organization, focuses production activities on customer needs, responds flexibly and makes timely changes in the organization that meet the challenge from the environment and allow you to achieve competitive advantages, which together makes it possible for the organization to survive in the long term, while achieving its goals. The article discusses the theoretical aspects of strategic management in the modern situation. It reveals the goals, objectives, stages of strategic management, the principles of strategic management in a unity of direction of scientific validity, development priorities, profitability and effectiveness, centralization and decentralization of personal interests, staff motivation, division of labor, subordination to the general, optimal proportions of the corporate spirit.

менеджмент, стратегиялық менеджмент, қағидаттар, функциялар, экономикалық тұрақтылық, дамудың басымдықтары, тиімділік, management, strategic management, principles, functions, economic stability, development priorities, efficiency, управление, стратегический менеджмент, принципы, функции, экономическая устойчивость, приоритеты развития, эффективность

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