«Hidden champions» strategies

Globalization requires new approaches and rules for enterprise growth. We usually associate international trade with large and well-known multinational corporations, but this hypothesis only partially corresponds to reality. If we delve into the study of this issue, we will find other, no less significant world market leaders - “hidden champions”. Studying the work of these firms allows less successful companies to learn very important lessons, which is very valuable for Kazakhstani researchers of success strategies. This article reveals the fact of the existence of “hidden champions”, and not just existence, but successful work, many years of stay in certain market positions. These companies are non-public, they do not need advertising, neglect modern management concepts, but occupy huge global market shares, up to 70-80%. “Hidden champions” prove that good governance is the ability to do things better than competitors - calmly, purposefully and remaining committed to their work. In a crisis economy, the “hidden champions” approach is an antidote to short-sighted corporate giants. The authors, using Herman Simon's term “hidden champions”, summarized the basic principles of their work, drawing the reader’s attention to the fact that such companies are embarrassed by public displays, some of them include a ban on contact of employees with the press, but this is precisely what causes interest in them activities.

«скрытые чемпионы», лидеры, глубинный подход, инновации, технологии, производство, продукция, качество, международная торговля, «жасырын чемпиондар», көшбасшылар, жетік тәсіл, инновациялар, технологиялар, өндіріс, өнім, сапа, халықаралық сауда, «hidden champions», leaders, in-depth approach, innovation, technology, production, products, quality, international trade

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2. Скрытые чемпионы: мировые лидеры из региональной глубинки. 5.01.2019 г.: https://stimul.online/articles/analytics/skrytye-chempiony-mirovye-lidery-iz-regionalnoy-glubinki/.