Inbound tourism in Almaty region: assessment of condition and quality level

The author raises questions of assessing the state and quality level of inbound tourism in the Almaty region at the level of scientific and methodological research in the present article. The tendencies of the qualitative development of the tourist business in the region are revealed, the role of the tourist cluster “Almaty - free cultural zone of Kazakhstan” as the main factor in improving the quality of tourist products and services for the development of inbound tourism has been studied. However, it should be noted that, possessing the uniqueness and diversity of natural resources, the tourist product of the region is not sufficiently competitive and loses to foreign counterparts in accessibility, level of service and price of tourist services. Today, tourism in the Almaty region is identified as a strategic development priority. In order to develop tourism in the region, special master plans were developed and implemented on an ongoing basis. Economic factors have a direct impact on the development of the tourist cluster. Their impact on the tourism cluster is mainly due to the fact that the growth of income from inbound tourism has a positive impact on the socio-economic situation of the region, as well as on raising the material level and quality of life of the population. In general, the combination of political and economic factors will have a synergistic effect both on the development of the tourism cluster itself and on the development of related industries, culture, education and innovation.

въездной туризм, туристская индустрия, туристский кластер, синергетический эффект, туристская привлекательность, inbound tourism, tourist industry, tourist cluster, synergetic effect, tourist attraction, көшпелі туризм, туристік индустрия, туристік кластер, синергетикалық әсер, туристік тартымдылық

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