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Current state of innovation entrepreneurship in the Republic of Kazakhstan

Abstract

The article is devoted to the role of innovative entrepreneurship in the global transformation of the economy. The main trends in the development of small business in modern conditions are noted, in particular, the development directions of innovative-oriented entrepreneurship are considered on the example of the Republic of Kazakhstan. Innovative entrepreneurship as a special type of economic activity is the main driving force of the innovation process. The author conducts an analysis of market and innovative entrepreneurship. The role of the state, which is the main regulator of innovation activity, is considered. Currently, there is huge competition in the market, in which only the strongest enterprises survive. It is business that carries out innovation activity will be able to survive in this struggle. Innovations help to enter new markets, meet new customer needs. The development of high technologies and the release of new high-tech products, the use of measures for commercial promotion are key factors for sustainable economic growth for most industrialized countries of the world. The intensity of innovation largely determines the level of economic development. An analysis of the development of the economy shows that enterprises and industries as a whole, which are focused on the production of high-tech goods, have become the most profitable at the present time. Innovation activity includes not only the innovation process of the evolutionary transformation of new knowledge into new types of products, technologies and services, but also marketing research of the commodity markets, their consumer qualities, competitive environment, as well as a complex of technological, managerial and organizational-economic measures. The article reveals the main components of innovation activity from the point of view of structural problems of the economy and searches for the main ways of developing innovative entrepreneurship.

About the Authors

A. T. Zhanasilova
Turan University
Kazakhstan


E. M. Yeralina
Turan University
Kazakhstan


References

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Review

For citations:


Zhanasilova A.T., Yeralina E.M. Current state of innovation entrepreneurship in the Republic of Kazakhstan. Bulletin of "Turan" University. 2019;(1):143-147. (In Russ.)

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ISSN 1562-2959 (Print)
ISSN 2959-1236 (Online)