The process of innovative bank development

This article studies the processes of introduction of innovative products into the banking sector of the Republic of Kazakhstan, since the current stage of development of the banking system is characterized by a high level of saturation of the market with financial products and services and, as a result, intense competition between credit institutions. In such conditions, a significant advantage is obtained by those credit organizations that are able to develop and implement new technologies, to modernize the product range, that is, to carry out the innovative process. One of the main factors of successful banking activity is the policy of permanent innovation. The possibilities of creating new banking products and introducing innovative services are explored. Stages of development and introduction of banking innovations for commercial banks are determined, including: collection and processing of information on the market, analysis of data on potential needs for new banking products and services; the development of the innovative strategy of the credit organization, the concept of a new product and the technology of its introduction into the banking services market; organization to promote an innovative product (service), its sale to customers. The results of the implementation of innovative products (services) and analysis of the chosen innovation strategy are given. Currently, Kazakhstan banks are successfully introducing Internet banking, mobile banking, wireless technologies, video banking, and bank cards.

кредиттік ұйымдар, банк өнімдері, инновациялар, жаһандану, бәсекеге қабілеттілік, тиімділік, қызметтер, стратегия, credit organizations, banking product, innovations, globalization, competitiveness, efficiency, services, strategy, кредитные организации, банковский продукт, инновации, глобализация, конкурентоспособность, эффективность, услуги, стратегия

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