Some aspects of personal management in higher educational institution

This article examines main aspects of personnel management in universities in conditions of academic freedom. Higher educational institutions, under the influence of changing conditions in the labor market and the market of educational services, are increasingly using the client-oriented approach, as the most rational and situational one. This approach allows to take utter care of meeting the needs of customers and is aimed at building long-term relationships with them. This approach affects all aspects of life of a higher education institution, including corporate culture and image creation. In this regard, the leadership of the university feels the need to encourage a client-centered behavior in staff. To do this, it is necessary to see at the selection stage what kind of person comes to work to the university, eagerness to focus on the needs of employers, students and their parents; to reveal the qualities that correspond to the values and principles of the university. Changes in the sphere of higher education allow to consider the current stage of cooperation with personnel as a new stage, in the context of which new approaches to personnel management in universities will be developed, increased creativity of labor, manifested in the innovative abilities of personnel, in its effective management, self-regulation, and strengthening the tendencies towards teamwork in research and teaching and methodical areas.

управление, процессный менеджмент, академическая свобода, персонал, клиентоориентированность, образовательные услуги, management, process management, academic freedom, personnel, client-oriented approach, educational services, басқару, үдерістік менеджмент, академиялық еркіндік, персонал, клиентке бағдарлау, білім беру қызметтері

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