Classification of factors affecting innovative potential of the enterprise

In all developed countries of the world, small business is a powerful engine of innovative development. It often acts as the main subject of innovation, being a source and generator of new ideas and innovations. At the present stage of the Kazakhstan economy, the introduction and development of innovations is not only an important factor in improving the efficiency of small and medium-sized businesses, but also a priority area of national state economic policy. At present, the success of small businesses in solving economic, social, managerial problems depends on its specific, innovative style, innovation activity, which is aimed at the use and commercialization of research and development results, the introduction of new competitive products and services to the market. In this regard, the aim of this study is to study the various factors of innovative potential that can both hinder and promote the development of small businesses. In the framework of the article, the authors conducted a comprehensive analysis of various factors affecting the innovative potential of enterprises, developed a classification of factors using general scientific methods: synthesis, analysis, comparison, generalization. The results of the study can be useful to managers of enterprises in the implementation of innovations, used in making rational decisions that will effectively manage the innovation activity of the enterprise.

инновациялық әлеует, тиімділік факторлары, шағын кәсіпкерлік, бәсекеге қабілеттілік, ғылыми әзірлемелер, талдау, инновационный потенциал, факторы эффективности, малое предпринимательство, конкурентоспособность, научные разработки, анализ, innovative potential, efficiency factors, small business, competitiveness, scientific developments, analysis

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