Corporate culture: essential reference points and international experience

The notion of "corporative culture” originated in developed countries and is firmly rooted in the modern management of companies. The key elements of the corporate culture are: human factor, employee's loyalty to the company, a set of traditions. It is a complex of opinions shared by members of the company, standards of behavior, moods, symbols, attitudes and ways of doing business, which determine the individuality of the company. Top management of foreign companies such as Microsoft, Dell, Intel, and Apple is committed to the management concept of "corporation - community" and avoids the approach "corporation - machine". It was the communities, not the “mechanisms” systems that enabled American companies operating in the electronic advanced technology industry to quickly achieve success. An important area of corporate culture management is HR policy, reflecting the specificity of personnel selection approaches, the system of requirements for professional, personal qualities of personnel. However, the set of requirements for the sought-after applicant is dictated by the company's corporate culture, its values orientation, ethical restrictions, and peculiarities of the national mentality. Strategically oriented top managers of successful companies classify corporate culture as a significant strategic tool, which directs employees and groups of the company to the realization of common goals and values involving the team in the process of effective interaction, ensuring commitment to the cause and the company.

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