Analysis of the advertising campaing of tourist companies in Kazakhstan

In the article the technology of research of advertising campaigns of tourist firms is considered. Based on the fact that the reliability of travel companies depends on properly used marketing tools to attract potential consumers, the presented method of advertising research advertising campaigns to identify its effectiveness is particularly relevant. It allows to identify shortcomings that can seriously affect the development of management decisions. In the formation and development of advertising campaigns, the corrective and controlling function of advertising reveals opportunities for identifying and preventing the negative consequences of factors that pose threats to the functioning of tourist enterprises in the market. If a travel company ignores advertising research or a travel company does not use the results of research in its marketing strategy, then the developed promotion policy will inevitably lead it to myopia and the company may fail in the competition. When researching advertising, it is recommended to use a tool such as a survey of respondents. The technology of the survey is presented in various theoretical sources. But its practical application adapted to the conditions of a particular market has not yet been fully disclosed. In the article on the example of LLP “GID Travel” the technology of research of tourist firm on research in advertising, which allowed to highlight the distinctive characteristics of the study of the effectiveness of advertising of tourist firm.

туристский продукт, респонденты, опрос, рекламная кампания, технология исследования, маркетинговая деятельность, коммуникации, tourist product, respondents, survey, advertising campaign, research technology, marketing activities, communications, туристік өнім, респонденттер, сауалнама, жарнамалық кампания, зерттеу технологиясы, маркетингтік қызмет, коммуникациялар

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