Marketing research of demand and preferences of Almaty consumers for meat and meat products

The article presents the analysis of the demand and the preferences of the consumers of meat and meat products in Almaty. In the Republic the production of meat has traditionally been considered one of the main directions in agriculture. The production and consumption of meat and meat products in Kazakhstan has a great influence on eating habits and quality of life of the population. At the present stage issues of market saturation by domestic meat products, improve quality, improvement of competitiveness, extension of the range have become increasingly important. The preconditions for this are a steady annual growth of livestock, increasing its productivity and volume of production of meat. The potential of agro-industrial complex of the country allows to provide agricultural safety for these products and fully satisfy domestic demand of the population. Meat processing enterprises of Kazakhstan work in conditions of tough competition, which is especially noted by foreign manufacturers. Increased competition on the market of meat products requires from the national companies and firms mobilization of forces and aspirations for retention and the competitive position with the help of marketing research. As the primary method of analysis the method of questionnaire has been chosen. The results of the survey are presented and appropriate conclusions are made. In order to comprehensively study the solvency of the consumers, the article has analyzed monetary and consumer spending, and dynamics of the consumption of meat and meat products per capita.

маркетинг, маркетингтік зерттеу, нарық, ет және ет өнімдері, сұраныс, тұтынушылар тал­, ғамдары, бәсекелестік, маркетинг, маркетинговые исследования, рынок, мясо и мясные продукты, спрос, предпочтения потребителей, конкуренция, маркетинг, маркетингтік зерттеу, нарық, ет және ет өнімдері, сұраныс, тұтынушылар тал­, ғамдары, бәсекелестік, marketing, marketing researches, market, meat and meat products, demand, preferences of consumers, competition, маркетинг, маркетинговые исследования, рынок, мясо и мясные продукты, спрос, предпочтения потребителей, конкуренция

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