Bank marketing in Kazakhstan

One of the priority tasks of increasing the competitiveness of a modern bank is the development of banking management and marketing, which changes the vector of relations between the bank and its clients in the direction of strengthening the role of the latter. The most relevant at the present time are methods of managing banking marketing. They allow more complete analysis of the banking market and its individual segments, as well as offering and implementing new banking products. The complex of bank marketing, especially the development of a strategy for the emergence of credit institutions on the retail market, should be formed taking into account the needs of the modern consumer. Now marketing is considered as a manifestation of creativity, which distinguishes the company from all others, because the most effective is the one that was developed directly, taking into account all the conditions of the company’s internal environment and external conditions. To date, the development of marketing concepts in Kazakhstan’s markets can be defined as the process of moving from a sales orientation towards consumer orientation. The analysis of the functioning of marketing activities conducted by Kazakh companies has clearly shown that maintaining sales promotion is considered to be the most important aspects in marketing, while much time is spent for studying the needs of consumers.

банковский маркетинг, методы управления, рынок, совершенствование, банковские продукты, услуги, анализ, потребности, bank marketing, management methods, market, improvement, bank products, services, analysis, needs, банктік маркетинг, басқару әдістері, нарық, жетілдіру, банктік өнімдер, қызметтер, талдау, тұтынушылықтар

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4. Рейтинг банков по активам: https://www.banker.kz/.