Adaptive Marketing Strategy Within Global Electronic Commerce

This article is devoted to use adaptive marketing strategy to influence consumer behavior within global electronic commerce business platform and to induce customer loyalty and increase business revenue. The advancement of Internet has tremendously increased the E-commerce business in the current digital era. Nowadays, E-commerce has become an imperative platform for businesses as important tools in their daily business strategy as well as global strategy. Digital innovations can bring countries closer to sustainable prosperity. The globalization trend is enhanced with the fast development of telecommunication and information technology has created huge opportunities in the global E-commerce platform for many companies. Nowadays, consumers are flooded with lots of information and marketing campaigns whenever they are online using laptop, tablet and mobile in their daily life and the information received will eventually effect their buying behavior. The big data collected from the Internet has increased tremendously over the years and provide highly valuable information for marketers to utilize in creating effecting marketing strategies. Hence, it is imperative for marketers to enhance their digital marketing strategies with adaptive marketing that tailor to the consumers’ needs and requirement based on their experiences from the big data to provide more precise marketing information to them and develop faster needs and desires through E-commerce platform.

adaptive marketing, consumers, electronic commerce, globalization, marketing, technologies, information, адаптивный маркетинг, потребители, электронная коммерция, глобализация, маркетинг, технологии, информация, бейімделген маркетинг, тұтынушылар, электрондық сауда, жаһандану, маркетинг, технология, ақпарат

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