Concept of assessing the entrepreneurial potential of universities

The ability to adapt to the changing conditions of the environment, as well as the possibility of active business activity determine the position of the modern university. This explains the flow of management literature of the last 10 years on the management of innovative development and assessment of the potential of higher education institutions. Therefore, it is important to study the concepts of «potential», «entrepreneurial potential», which allow to synthesize their characteristics in relation to the concept of «entrepreneurial potential of the university». In this article we give a brief overview of publications of foreign authors. The evaluation of the entrepreneurial potential of the university is a necessary stage of strategic analysis and management. The definition of this indicator provides a systematic view on the management of the university, allowing a new approach to the problem of development of its market opportunities and prove that their optimally formed structure is a strategic potential of the university, the management of which will improve its competitiveness. After analyzing the publications, we came to the conclusion that we did not find a consensus on the definition of «entrepreneurial potential of the university». Of the existing estimates of the university's entrepreneurial potential measurement indicator proved to be the most common approach. But one thing is clear, different universities can develop their entrepreneurial potential in different ways, paying special attention to one or another of its components.

кәсіпкерлік университет, әлеует, сараптамалық бағалау, басқару, құрылым, стратегия, инновациялық даму, предпринимательский университет, потенциал, экспертная оценка, управление, струк­, тура, стратегия, инновационное развитие, entrepreneurial university, potential, expert assessment, management, structure, strategy, innovative development

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2. Этимологический словарь русского языка / под. ред. Шаинского Н.М. - М., 1994.

3. Храмцова Т.Г. Методология исследования социально-экономического потенциала потребительской кооперации: дис.. докт. экон. наук. / Т.Г. Храмцова. - Новосибирск: Центросоюз РФ; СибУПК, 2002. - 374 с.

4. Салихов Б.В. Частная собственность как социально-экономическая основа реализации предпринимательского потенциала / Б.В. Салихов, В.О. Самойлов // Финансы и кредит. - 2006. - № 15(219). - С. 64-74.

5. Степанов А.Я. Категория «потенциал» в экономике / А.Я. Степанов, Н.В. Иванова. [Электронный ресурс] // Энциклопедия маркетинга. - 2009. - Режим доступа: http://www.marketing.spb.ru/read/article/a66.htm.

6. Кузьмин А.Н. Оценка предпринимательского потенциала университетов / Кузьмин А.Н., Подольный Г.А. // Проектирование, мониторинг и оценка. - 2015. - № 2. - С. 2-18.

7. Etzkowitz H. (2003). Research groups as ‘quasi firms’: the invention of the entrepreneurial university. Research Policy, 32. P. 109-121.

8. Clark B.R. (1998). Creating entrepreneurial universities: organizational pathways of transformation: Pergamon, IAU Press: Elsevier Science.

9. OECD. (2010). Universities, innovation and entrepreneurship. Criteria and examples of good practice. Retrieved from: http://www.oecd.org/regional/leed/43201452.pdf.