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Role of restaurant business in the development of the economy

Abstract

The key problems in crisis situations faced by leaders of restaurant chains are: staff shortages, rising product prices and weak franchising in the country. Studying the actual problems of the restaurant business, we found that there is a great shortage in this area. In the country’s restaurant industry there is no substantial market practice and long traditions. At the same time, there is no practical methodological basis for assisting enterprises. Another mistake made by investors from other business sectors is the mobility of traditional cuisine, which has long been known and understood. But this is not enough. It is necessary to create a competent marketing policy aimed at attracting and retaining the target audience in order to start earning in a restaurant. Therefore, it is necessary to inform the public about the opening of enterprises, and in addition to preserving the former, it is necessary to preserve the current interest in enterprises by attracting new consumers. Many of the above issues are supported by the government, and if companies working in restaurants are working on a strategic plan, this industry will be a source of great benefits for our country. The restaurant business is on the path of tourism development in Kazakhstan and has great potential in the coming years.

About the Authors

N. T. Batyrova
Akhmet Yassawi International Kazakh-Turkish University
Kazakhstan


G. R. Mombekova
Akhmet Yassawi International Kazakh-Turkish University
Kazakhstan


References

1. Дайырбеков О.Д., Алтынбеков Б.Е. Қазақстан Республикасындағы қоғамдық тамақтандырудың өзекті мәселелері // «Өңір мәселелері» газеті. - Шымкент. - Ғасыр-Ш. - 2015.

2. Райс В. Контроль издержек в ресторанном бизнесе - М.: Креатив Холдинг, 2012. - С. 6-7.

3. Пикалев А., Маевская А. Как увеличить доход ресторана, бара, кафе. - Санкт-Петербург: Бизнес-пресса, 2014. - С. 18-32.


Review

For citations:


Batyrova N.T., Mombekova G.R. Role of restaurant business in the development of the economy. Bulletin of "Turan" University. 2018;(4):69-73. (In Russ.)

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ISSN 1562-2959 (Print)
ISSN 2959-1236 (Online)