World practice of applying strategic management in cooperation with market subjects of educational services

This article is devoted to the issues of foreign practice of applying methods and tools of strategic management in the interaction of subjects of educational services on the market.Today, given the development of higher and postgraduate education, the main focus is on the integration of education and business. This process was developed along with the development in the higher education system of such terms as “integration”, “internationalization”, “globalization”, which are becoming synonyms and not contradictory terms adopted in the field of higher education.With the development of globalization and internationalization of higher education, the importance of the implementation process, methods and measures for the implementation of transformations that contribute to the development of the detail of a higher education institution as a high-quality and effective institution of education and science increases. The object of close and thorough research is the organizational and economic mechanism that contributes to improving the quality of education.Integration processes are prerequisites for the development of a competitive environment among higher educational institutions, thereby allowing us to consider the organizational and economic mechanism of managing educational institutions as a business process, while it is necessary to take into account the specific features that are characteristic only of a higher educational institution as a subject of educational services.

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